Pre-NYFW Spring 2022 Brand Roundup

Image courtesy of dontdiewondering.com

New York Fashion Week (NYFW) is scheduled for September 8th-12th, with several shows being held in person this upcoming season. With COVID-19 safeguards in place (proof of vaccination status), New York City is set to be bustling with fashionable street looks as city-goers head through the flashing lights of street photographers’ cameras to select runway shows, invites and Telfar bags in hand. IMG’s creation of the Fashion Alliance has solidified NYFW’s in-person presence this year with guaranteed collections by Joseph Altuzarra, Brandon Maxwell, LaQuan Smith, Alexandra O’Neil of Markarian, Laura Kim and Fernando Garcia of Monse, Prabal Gurung, Jack McCollough and Lazaro Hernandez of Proenza Schouler, Kate and Laura Mulleavy of Rodarte, Sergio Hudson, and Telfar. While these collections are ensured to make NYFW feel magical again, there are a multitude of collections set to show across the city that Fashion Reverie readers need to know about, so here are the brands to look out for this season!

Image courtesy of Carlos Valles

SYREN LABS

Carlos Valles, avante garde shoe designer, is debuting SYREN LABS’ collection at NYFW on September 11th and 12th. Valles started his brand over a decade ago in 2010. His electric, blue-colored dream defied gender norms and seemed as fanciful as his Lady Gaga inspired designs that he called “completely insane” with towering heels, sharp pointed toes and rhinestone, wooden construction. Valles tells us, “I first started posting videos on YouTube showing what I could do with unconventional materials and my ideas. That sparked some controversy on YouTube with men wearing heels.” Now, 10 years later, his dreams are surfacing from a sea of liquid metal and are far from fanciful as Valles tells us. “Using the technology and the resources we have nowadays, it is a completely realistic dream.” We are ready to be entranced by SYREN LABS’ siren song as we follow the pointed heels down the reflective runway.

Image courtesy of Carlos Valles

Valles shared a statement with Fashion Reverie about SYREN LABS’ upcoming collection:

“The brand will be heading to New York Fashion Week on September 11th & 12th to showcase some unique heels and a very limited collection for the brand. While we won’t focus too much on the clothing, it is necessary to complete the look. One thing that will set us apart from the rest is not only the creativity that we put behind each shoe but the storytelling through photography, custom pieces, and marketing. It’s going to be an experience along with some insane designs. SYREN LABS will feature a 9-piece collection that will complement the 2 styles of shoes that will be released with the brand. While only one of them is ‘runway ready,’ the other one will only be sold online because of its height and complexity. It will feature a timeless black and white color palette with a metallic blue that will capture viewer’s attention, along with some other fun things to entertain the crowd!”

SYREN LABS Showcase

LOCATION #1

SHOW DATE: Saturday, September 11th, 2021

Bryant Park Hotel

The Loft (25th Floor) and the Terrace Loft (24th Floor)

40 West 40th Street

New York, NY 10018

PRIVATE INVITED SHOW GUEST LIST ONLY SEATS FOR THE DESIGNER SHOWCASE.

LOCATION #2

SHOW DATE: Sunday, September 12th, 2021

Caelum Gallery

526 West 26th Street – #315

New York, NY 10001

Gallery District in New York

PRIVATE INVITED SHOW GUEST LIST AND LIMITED ADVANCE BAR-CODE PUBLIC SHOW SEATS AVAILABLE AND CAN ONLY BE ACQUIRED ONLINE FOR EACH DESIGNER SHOWCASE.

Image courtesy of Junny.nyc

JUNNY

Junny Ann Hibbert, Harlem-based designer, is set to show her newest collection at Spring Studios on September 11th. Design practically struts through Hibbert’s veins as her mother was a seamstress and created clothing for Hibbert and her siblings from newspapers. On her website, she writes that she thinks “in color, fabric, and texture” and “each piece is a tribute to the sight, sounds, style and vibrancy of my hood, Harlem, NYC.” Her upcoming collection is likely to follow suit in a vibrant caftan-wrapped celebration of New York City and her Jamaican heritage.

She describes her most recent FW19 collection as “a more refreshed museum installation, than catwalk” featuring warm tones, mixed patterns and textures, and signature caftans. In an interview with the CFDA, she speaks of her inspirations that flowed across the streets of Harlem to the mind of Hibbert; “I became inspired by the colors, the sounds of the neighborhood, the beautiful flowing robes of Africans going to prayer… and on 125th Street, sitting there, the idea that I needed to create a beautiful caftan literally came to me. I love the kimono! And through my process of reinvention, I came up with an idea. I wanted a piece I could just wear over a tee and jeans that could take me from basic to glam effortlessly. I started with one caftan.” All JUNNY creations are also available to be custom-made while many feature upcycled natural fabrics!

JUNNY SS22 NYFW Showcase

SHOW DATE: September 11, 2021, 10am-6pm

Showroom at Spring Studios

6 St. John’s Lane, Floor 5

New York, NY 10013

Image courtesy of @perfectpopulationbyklallen on Instagram

Perfect Population By: KL Allen

KL Allen, Atlanta-based designer is set to show his upcoming collection at NYFW on September 11th at R&A Cycles in Brooklyn, NY at 1PM.  Perfect Population By: KL Allen is a Black Owned Fashion Label, with design’s being infused in celebrity and TV culture. Looks by KL Allen have been worn by Fantasia Barrino, Cynthia Bailey, Kenya Moore, Mya Harrison, Mary Mary, and Kari Wells among many others. The brand’s most recent collection was shown at Milan Fashion Week and featured an artfully constructed black and white vignette of leather and belt buckle detailing followed by a jewel toned metallic vignette of sparkling fringe and metallic texture.

Perfect Population was created in 2011 and is modern at its core but infuses 1950s-style elements, present trends, and a futuristic aesthetic. These elements interlace to write the brand’s slogan in thread; “The key to a lifestyle of perfect fashion. Where fashion is perfection.” KL Allen tells Fashion Reverie that the upcoming collection will focus on this idyllic destination where fashion meets perfection. He says, “The Collection titled ‘Perfect Universe’ is inspired by the future and explores a world where fashion is perfection. Perfect Population By KL Allen Ready 2 Wear Collection is inspired by futuristic prints and unique silhouettes that embodies the labels unique aesthetic.” Fashion Reverie is looking forward to seeing the world’s creation!

Perfect Population By: KL Allen Spring/Summer RTW 2022 Showcase

SHOW DATE: September 11, 2021 @1PM

R&A Cycles

105 5th Ave.

Brooklyn, NY 11217

Press, media, influencers, and buyers may request an invitation at info@perfectpopulation.com

Image courtesy of @melkenyc on Instagram

Melke

Emma Gage, NYC based designer of Melke, is set to show her upcoming collection at NYFW on September 11th at 7:30pm. The brand has a gorgeous aesthetic that is green, fresh, and natural. The brand revolves around aspirations for a clean Earth, focusing on all aspects of sustainability. Gage is passionate about combatting human trafficking and educating children and is persistent in her work as she co-chairs an advisory board focused on rescuing women and girls from human trafficking and forced prostitution. Her aim is to sew fashion and activist causes together to form pieces that are made kindly and ethically.

Image courtesy of @melkenyc on Instagram

An inspiration board for Melke’s upcoming collection features an earth-toned color palette of cool blue, earthy green, fiery red, amber, amethyst purple, and black. First sketches tease asymmetrical hems, flowering ruffles, picturesque prints, swaying fringe, oversized jackets, and airy palazzo pants. The upcoming collection is set to use sustainable materials, and designers will be gender fluid. Fashion Reverie expects Melke to be a swiftly rising brand, so we cannot wait to see the NYFW showcase!

Melke SS22 Showcase

SHOW DATE: September 11, 2021 @7:30PM

For collection details, contact Melke@melkenyc.com

—Tessa Swantek

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