Chic Outlet Shopping(r): A Day Trip to Chic

Image courtesy of flyuia.com

Image courtesy of flyuia.com

Enter the world of Chic Outlet Shopping(r), 9 mini-villages of luxury boutiques individually curated to enhance a 5 star shopping experience by stimulating all five senses. Chic Outlet Shopping(r) is an amazing creative retail concept ensuring their trademark in luxury outlet shopping with destinations that span Europe’s favorite fashion capitals—London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich, and recently in May 2014, Suzhou, China.

The company’s newest European campaign, A Day Trip to Chic, encourages spending a day fueling family fun with designer discounts, art installations, delicious food and drink, fun reliable service, and VIP experiences in a single cultural retreat. Fashion Reverie’s experience at three Chic Outlet Shopping(r) locations: Milan (Fidenza Village), Dublin (Kildare Village), and London (Bicester Village) convinced us that villages like Chic Outlet Shopping(r) locations are ensuring fashion’s future retail experiences will cleverly expand beyond traditional 20th Century upbringing to survive amongst its biggest and most unexpected competitor, internet/virtual shopping.

Images courtesy of chicoutletshopping.com, and Ed Schofield, respectively

Images courtesy of chicoutletshopping.com, and Ed Schofield, respectively

A one-hour drive outside Milan into the quaint city of Parma leads you directly into Fidenza’s shopping village. The destination’s architecture replicates its splendid location, which seeps of decadent architecture, vintage Italian foods and fashionable women on bicycles appropriately heeled on pedals. Celebrating this stylish and healthy lifestyle, cyclist and fashion enthusiast, Lorenzo Martone, collaborated with Chic Outlet Shopping(r) creating a sun-gold bike inspired by his stylish bike company, Martone Cycling. (Karl Lagerfeld bought two gold Martone bikes.) Thus, Chic Outlet Shopping(r) takes the concept one step further and also offers a Take a Bike Chef Experience, which is an escorted bike tour of Antica Corte Pallavicina, a beautifully cinematic region hosted by Michelin-starred chef Massimo Spigaroli.

Kildare Village images courtesy of chicshoppingoutlets.com

Kildare Village images courtesy of chicshoppingoutlets.com

In Dublin’s shopping centre, Kildare Village, an exclusive VIP package is a shopper’s best bet. Chic Outlet Shopping(r) offers VIP guests the discovery of the best of what Europe has to offer.  Tour packages include the exploration of the latest trends in music, fashion, art, architecture and gastronomy; suggested tour guides, digital city guides, and digital maps. VIP shopping is most essential when servicing hand-free shopping, VIP lounges, stylists, and courier services sent directly to your home or hotel. This summer Kildare Village exhibits the Best of Irish Sculpture from May through August, and highlights Irish traditional cuisine in the shopping restaurants during July and August.

Image courtesy of birminghammail.co.uk

Image courtesy of birminghammail.co.uk

London, England is the home of Bicester Village, Chic Outlet Shopping(r)’s first established and most fabulous shopping destination.  With up to 60% discount on international designer brands—Burberry, Dior, Celine and Prada—you can also find England’s favorites like McQueen, Lulu Guinness, Temperly, and Vivienne Westwood. Teaming up with the British Fashion Council Bicester’s latest project, British Designers Collectives, is a pop up of emerging luxury designers including: Nicholas Kirkwood, Peter Pilotto, House of Holland, Jonathan Sanders, and more. ,

People still crave an experience when making luxury purchases. In today’s world of luxury shoppers, we are for the most part cultural neophytes reveling in exclusivity, limited editions and credit cards charges at the click of a button. Product quality is now easily credited through the lenses of 3D screens and a few thousand Facebook likes. Future retail includes connecting with customers both online and with special event concepts like A Day Trip to Chic that maintain onsite sales and company charisma. Value Retail understands the need to drive physical stimulation and Chic Outlet Shopping(r) is successfully creating a refreshing atmosphere in both the real and 3D worlds.

—Kelly Mills

 

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