Editor’s Pick: Triumph Lingerie’s U.S. Debut

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While American consumers are busy rushing to their nearest lingerie boutique desperately in search of the perfect bra that flatters their shape, those abroad are exposed to a variety of intimates from European designers dedicated to creating the perfect set of undergarments. However, American shoppers are about to get introduced to another name in the world of intimates.

Triumph_Lingerie_042Triumph Lingerie may be known internationally as one of the most iconic names in undergarments servicing women across 120 counties worldwide. It’s no wonder why they’re known as “The Maker of Lingerie.”  Until now, the American consumer has been less familiar with the global powerhouse. “Introducing ourselves to the discerning American consumer and treating her to the perfect cutting-edge designs, impeccable fit and excelling quality of our lines is a natural further development in making our brand available and accessible to women around the globe,” said Markus Spiesshofer, Triumph CEO. The famed lingerie creators have finally invaded the American market with their timeless styles and sophisticated fashions.

 Triumph_lingerie_07Triumph unveiled their glamorous fall/winter 2013 collection with a fabulous soiree for the fashion elite. The event featured a trip down memory lane looking back at iconic, classic lingerie from as far back as the late 1800s. Each decade showcased how Triumph has developed the idea of lingerie for women by taking control of their curves and revolutionizing the way their intimates are made. The nostalgic journey ended with a preview of their current collection that will arrive in the U.S. this fall. The collection featured a variety of styles that personified the phrase “Seductive Chic.” “The Triumph stores … will beat the brand’s first foray into the United States and an exciting milestone in out U.S. expansion …,” says Todd Overmyer, Vice President of Retail North America. The new collection will also feature ‘Forbidden Lace,’ a collection made exclusively for the U.S. market featuring luxurious craftsmanship made to grab the American consumer’s attention along with supermodel Helena Christensen’s exclusive line with the premier lingerie brand.

 

Helena Christensen for Triumph Lingerie. Images courtesy of exposure.net

Helena Christensen for Triumph Lingerie. Images courtesy of exposure.net

The first two stores are set to open in the fall in Long Island, NY at Walt Whitman and the Roosevelt Field Mall.

—Dana E. Givens

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