Beyonce, the Olsen Twins, Jessica Simpson, Kanye West, J-Lo; hmm the list goes on and on. And you have to ask yourself, does the fashion industry need another celebrity brand? Maybe not, but then again, after closer examination some celebrity brands have merit.
Though some fashion pundits canned Kanye West’s two collections, others found his foray into fashion design an interesting, but still viable addition to his market saturation. And say what you may about Jessica Simpson’s looks-for-less, Simpson has found a way to create garments that have a fashion sensibility at price points that consumers can easily afford.
Enter Camila Alves. Most of us know Camila because of her matinee idol hubby Matthew McConaughey. But lights, camera, and action are not foreign concepts to this Brazilian model. Photographed by Bruce Webber, David LaChapelle and Nick Knight, Alves has appeared in Elle, Glamour, and Ocean Drive magazines, as well as modeled for Giorgio Armani, Carolina Herrera, Mango, and Christian Dior cosmetics.
With her handbag collection MUXO, Camila Alves is combining her years in fashion with her Brazilian heritage to create a practical handbag line that meets the needs of modern women on the go. ”Because I travel a lot, I found that there weren’t any handbags available that were strong and sexy enough at the same time … So I wanted to create a handbag that fit my lifestyle,” explains Alves.
Just in time for the holidays, Alves has released a limited-edition preview of MUXO’s 2013 collection. “Releasing this limited-edition preview is a small gift to my MUXO fans,” says Camila Alves. “It’s a small sampling of what’s to come in 2013, which will include bags that mix materials, neutrals and vibrant colors, one-of-a-kind vintage brooches that I collected on my travels, and reversible and stylish handbags that transform from day to night. The idea is to offer a product that incorporates many trends creating a timeless piece. When you purchase these pieces, you will know you will use it forever. It’s for the woman who loves to mix and match these elements with everything she has in her wardrobe and everything she has yet to buy!”
Price points for the 2013 collection ranges from $3500 to $245. For more information, go to mymuxo.com.
—William S. Gooch