Fashion Sneak Peek: Chanel Iman Embraces Smart Chic in Amazon.com’s Holiday 2012 Campaign

Most of us know Chanel Iman for campaigns with Victoria’s Secret and for being a model of choice for several seasons for Chanel, Philip Lim, Christian Dior, Yves Saint Laurent, Ralph Lauren, Louis Vuitton, John Galliano, Tom Ford, Michael Kors and countless others.  Though Chanel Iman has graced the catwalk for renowned couture fashion houses, her editorial campaigns has extended to such commercial brands as The Gap, Express, and Target.

For holiday 2012, Chanel Iman has expanded her ever-growing commercial campaigns to include Amazon.com. Amazon.com looked to smart 60’s chic for their holiday 2012 campaign as they did in their fall 2012 campaign. “The looks are classic, iconic, timeless, and smart,” says Amazon’s Fashion Creative Director, Dennis Leggett. “We wanted to feature ladylike dresses that represent the season.” Chanel Iman embraces this point of view with looks that include holiday metallic dresses, chic flirty frocks, and sophisticated lightweight jackets.

Images courtesy of HLGroup

Fashion Reverie was also given access to backstage images from Amazon.com’s fall 2012 campaign editorial shoot. Photographed by Matthew Rolston, Amazon.com’s “Smart Is Beautiful” holiday 2012 campaign features looks by Rebecca Minkoff, Kate Spade,  Kenneth Jay Lane, Anne Klein,  MAXAZRIABCBG, Tracey Reese, and Twelfth Street by Cynthia Vincent.

—Staff

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