Flor et al Spring 2020

For spring 2020 Flor et al’s design director Karin Gardkvist and design team Nadia Manjarrez and Milad Khoreibani looked to the Pre-Raphaelite era of art. This 18th century artistic expression was categorized by a return to simplicity and sincerity as was found in an earlier time. They believed that that should return to an abundance of color and detail as seen in the artwork of painters prior to the great Italian painter Raphael.

The British aesthetes who helped forward this artistic movement included Dante Gabriel Rosetti whose wife Elizabeth Siddal was a poet, artist and model. Many consider Elizabeth Siddal’s ideas and expression of feminism a precursor to the feminist movement.

That said; Flor et al incorporated the bold color and attention to detail that characterized the Pre-Raphaelite art movement. The Flor et al design team also made reference in their use of rich color to the Industrial Age, an age in which synthetic pigments were created. We experience those pigments in this spring 2020 collection evidence in the brand’s infusion of light mauve to dark purple.

Additionally, Flor et al’s design team employed artists from France and Italy to create floral prints that conjure up images of the Pre-Raphaelite aesthetic. And this was all done in compliance with the brand’s commitment to sustainability and environmental responsibility.

Images courtesy of JS Group

This spring 2020 collection will fit quite comfortably in the wardrobes of those consumers who have a penchant for vintage luxury as seen through the lens of an explosion of floral fantasy. Fashion, if nothing else, should be aspirational, and Flor et al delivers collections that project fantasy, lushness, romantic abandon, and comfort. And who doesn’t want to aspire to that!!

William S. Gooch

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