New York International Bridal Week Fall 2020 Pre-coverage

Image courtesy of marieclaire.com.au

In case you didn’t know, the US bridal market is valued at over 32.5 billion dollars. Well, that is was in 2017 and expected to rise to 43.5 billion by 2022. Whew, that is a whole lot of wedding gowns and accessories. No wonder bridal brands put so much into their runways shows and presentations during New York International Bridal Week.

Believe it or not, this is Fashion Reverie’s 12th season covering the bi-annual Bridal Market. And true to form, we will bring our viewers all the happenings and goings-on of the fall 2020 bridal market.

Unlike New York Fashion Week: The Shows (NYFWS), Bridal Week has not succumbed to social media influencers and all the crazy antics that has long been associated with NYFWS. There is also, mostly, no ‘See Now, Buy Now’ business strategies that can inhibit fashion designers’ creativity. Bridal Week is a parade of beautiful bridal wear that ranges from traditional ballgowns to fit and flare and trumpet silhouettes to the current ever-popular bridal jumpsuits and cocktail dresses. In other words, there is something for every kind of bride.

Rivini by Rita Vinieris sketch image courtesy of thebridalcouncil.com

Fashion Reverie has its perennial favorites—THEIA, Ines di Santo, Naeem Khan, Inbal Dror, Berta, and Rita Visnieris—which always gets a lot of coverage. However, this season there are some first. Petra Grebenau, Julie Vino, Savannah Miller, and Naama and Anat will receive coverage for the first time.

Thanks to the Bridal Council, New York International Bridal Week is getting more press coverage than ever before. And a special kudos goes out to Rachel Leonard of the Bridal Council who has done so much to bring more attention to Bridal Week and making sure that online publications like Fashion Reverie are receiving their due.
—William S. Gooch

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