Deveaux Spring 2020

Informing fashion editors and other industry professionals that they have to attend a 9 am show on Sunday during New York Fashion Week: The Shows (NYFWS) is not typically met with glee and fanfare. Street style photographer Tommy Ton, the designer and mastermind behind fashion brand Deveaux, realized that if he was going to have his audience leave Spring Studios, the main NYFWS venue, with a good taste in their mouths he was going to have to do something outside of the box. Cue the live music, a marching band, and models getting to treat the runway like a dance party, and voilá, Tommy Ton found the formula to turn sleepy, irritable frowns upside down.

As Janet Jackon’s “Love Will Never Do (Without You)” was performed by the live band, models walked the runway in a celebration of individuality, blowing kisses at the audience, or smiling broadly and strutting. One of the most notable things about Deveaux’s show was the diversity of the models with ranges in age and ethnicity from newcomers like Brazilian model Mariana Coldebella who has starred in editorials for international editions of Cosmopolitan and Harper’s Baazar, to legendary African-American models Veronica Webb and Coco Mitchell, who rocked the runways of Paris and Milan in the 1980s and 90s.

The combination of diversity and live music was appropriate for a collection that was easily approachable and filled with wardrobe essentials. Neutral tones of black, brown, navy, white, grey, and beige made up most of the color palette of the collection. There was something for the professional working woman with casual, but elevated silhouettes for blazers, and something for a casual everyday look with comfortable slip dresses.

Images courtesy of Alessandro Luciano/

Ton did have a bit of fun with some color evidenced in a printed dress that had images of vacationers and a long sleeve orange knit shirt that would make an excellent transition piece from winter to spring. He managed to create something that any woman could want or need from a sundress to corporate professional looks. His versatility is what continues to keep Deveaux thriving and worthy of editors attending an early show.

 Kristopher Fraser



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