Fashion News Alert: Demna Gvastalia Quits Vetements, Model Pioneer Coco Mitchell Heats Up NYFWS Spring 2020 Runways, H&M to Sell External Brands, and Adios Andrés Sardá

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According to WWD, Demna Gvastalia is leaving the Zurich-based streetwear brand, Vetements, he founded with his brother Guram Gvastalia. Vetements launched in 2014.

“I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many,” the Georgia-born creative told WWD in a statement. “So, I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”

Demna Gvastalia will continue his work as creative director of Balenciaga while his brother Guram will continue at Vetements. “Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” explained Guram Gvastalia.

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H&M expands

The Swedish megastore, H&M, is to begin testing out selling brands other than its namesake products. H&M is hoping that selling external brands will attract new shoppers.

“The H&M brand will now develop our offer of external brands. The purpose is to complement our offer with external brands to add excitement and energy and we see great opportunities for growth and to find new customers,” H&M said as reported in a recent article. “We have set a first vision on what we would like to do–now we will set the plan on how to test and scale this for H&M.”

Though H&M has seen an 8% rise in sales for the third quarter, investors are concerned that this rise may not put H&M back on track.

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Coco struts her stuff

Age is only a number for Supermodel Coco Mitchell. Mitchell has a four-decade career as a fashion model and this season brought her special brand of glamour and sophistication to the runways of New York Fashion Week: The Shows (NYFWS) spring 2020 season.

Coco Mitchell strutted the runways of Christopher John Rogers, Deveaux, and Barragan for the current spring 2020 season. “I want to be remembered when I go up. To walk sort of vapid, with no look or expression, I can’t do that. You have the wrong girl,” Mitchell told AFB.

Mitchell was discovered by the legendary Eileen Ford, and very quickly the former New York City school teacher was booking campaigns for Revlon, Virginia Slims, later becoming the first African American in Sports Illustrated Swimwear edition. Mitchell has modeled for some of the most iconic fashion houses including Armani, Valentino, Princess Irene Galitzine, Sonia Rykiel, Zandra Rhodes, Patrick Kelly, Thierry Mugler, Paco Rabanne, Versace, Donna Karan, Bill Blass, Ralph Rucci, Betsey Johnson, Badley Mischka, and many, many others.

After recent campaigns for Old Navy, Macy’s and Gap, Mitchell decided this season to work with young emerging brands. “I’m one of those people that if you call me and you said we’re [are] this thing and we really need you to help, I [will] do it,” explained Mitchell. Coco Mitchell is a former creative associate of

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Adios Andrés

Spanish fashion pioneer Andrés Sardà has passed away. Known as the King of Lingerie, Sardà broke boundaries and conventional notions around lingerie.

Coming from a family of textile experts, Sardà launched his company in 1962. Sardà was the first designer to present lingerie on the runway. And believing that underwear should empower women, not restrict, Sardà was one of the first designers to create lingerie in unusual fabrics.

Sardà expanded his company to include swimwear in 1970, garnishing contracts with leading European retailers Printemps, and Galeries Lafayette. In 2006, Sardà was awarded the Salon International de la Lingerie in Paris, and ten years later, he was recognised with Spain’s National Fashion Award.

Sardà’s company was acquired by Belgian lingerie manufacturer Van de Velde in June 2008. Andrés Sardà passed away on Sunday, he is survived by his daughter Nuria.

William S. Gooch




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