Siki Im Men’s Spring 2020

If you are familiar with Siki Im’s men’s collections, you are familiar with Siki Im’s affection for a 90s counter-culture punk design aesthetic with hints of a dystopian disorder. Previous collections include updated 90s punk looks seen through the lens of a North African design aesthetic, as well as 90s grunge married with a dystopian zombie culture. All these points of view worked for Siki Im’s niche consumer. That said; his current collection will successfully expand Im’s consumer base beyond his niche.

For spring 2020 Siki Im paired his signature design aesthetic of 90s punk/grunge with a robot perspective. Im combined this Siki Im Robot X spring 2020 collection with the brand’s Siki Im CROSS, the brand’s performance line. This melding of the two lines facilitated a more consumer-friendly collection that would have a wider appeal.

Similar to previous collections, there was lots of layering in this collection—a must for any Siki Im collection. The real revelation of this outing was Siki Im’s fabric choice. This season light wools are paired with organic linens and soft silks against voluminous silhouettes with technical details. Bungee cord details allow our wearer to play with proportions and easily mix style with the brand’s performance line.

There were also nods in this collection to East meets West, evidenced in Siki Im’s kimono-styled jackets and shirts in silk charmeuse or worsted wool with Gundam prints. And though Siki Im played around with lots of volume which was displayed in extended crouch pants, oversized sweatshirts, and layered shorts, Im expertly paired the volume of these looks with other garments that gave length and dimension.

Images courtesy of Siki Im

With this spring 2020 collection, Siki Im not only expands his consumer base but also injected some vim and vision into an otherwise milquetoast men’s fall 2020 season. Bravo!!

—William S. Gooch

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