Missoni’s Fall 2019 Campaign

Last fall the star of Missoni’s fall 2018 campaign was Gigi Hadid. This upcoming season—fall 2019—it’s her sister Bella Hadid.

Missoni creative director Angela Missoni again uses the creative genius of Mert & Marcus to photograph the fall 2019 campaign against the backdrop of the surreal volcanic landscape of spired rock formations known as the fairy chimneys found in the exotic locale of semi-arid Cappodocia, Turkey, as was used in the fall 2018 campaign. Angela Mission has used the talents of Mert & Marcus for the brand’s campaigns since 2001.

As detailed in the brand’s press release for the fall 2019 campaign, this arid and beguiling moonscape becomes the stage upon which an exhibition unfolds of long, form-fitting dresses in black-and-white or colorful graphic motifs, vertical bands, geometric forms, and sophisticated monochromatic hues. And Angela Missoni uses supermodels Bella Hadid and Adut Akech, as well as Alton Mason and Dong Su Moon as galactic magical creatures or supernatural shades juxtaposed against this rough, craggy terrain.

Are these intergalactic beings on a secret mission or are they just reveling in the luxurious kaleidoscopic Missoni patterns that speak of glories past and futuristic triumphs? Who knows? The answer to this mystery is less important than the beauty of patterns and layering.

Images courtesy of C&M Media

Mert & Marcus expertly manipulate these cyborgs of style, simultaneously rendering them magical and seductive. As we are in an era that celebrates vintage style, the autumnal hues of this fall 2019 collection will have wide appeal to not only Missoni’s diehard fans, but to brand’s widening base of consumers.

William S. Gooch


Speak Your Mind


Copyright © 2012-2019 | Fashion Reverie Publications, LLC - All Rights Reserved