Willy Chavarria Men’s Spring 2020

For his spring 2020 collection, Willy Chavarria tapped into the San Francisco and New York underground club scenes of the late 1980s and early 1990s. In an era where Latin machismo was front and center in underground gay culture, what has probably never been acknowledged in the fashion industry until Willy Chavarria’s spring 2020 collection was the incredible style and fashion-forward sensibility that came out of the gay Latino underground club scene.

Chavarria’s menswear is for a niche audience. And more specifically for that stylish man who is enamored with vintage looks and does not shy away from fashion that conjures up images of the late 80s and early 90s. That particular consumer will be attracted to Willy Chavarria’s spring 2020 collection.

That said; there were no groundbreaking menswear silhouettes or unfamiliar fabric choices or combinations in this outing. However, what Chavarria did accomplish was presenting the sexy masculinity of gay Latin culture of that era, and doing that with very simple, familiar silhouettes.

Though this collection was simple an unadorned in scope, there was quite a b it of charm to the clothes. The loose-fitted jeans with mesh tops and silk bombers were expertly juxtaposed against Chavarria’s choice of Latin male models.

 And though this collection demonstrated the swagger and confidence of Latino machismo, there were some slightly feminine silhouettes thrown in. In fact, the feminine touches throughout the collection did not distract from Chavarria’s design aesthetic, but interestingly added to it. Only a self-assured man can pull off feminine silhouettes with confidence and aplomb.

Images courtesy of vogue.com

Willy Chavarria’s collections appeal mostly to a niche audience. And that is not a bad thing. With menswear brands folding every season, maintaining a niche audience may be the key to market stability. And Willy just might have the key!!

—William S. Gooch

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