Fashion News Alert: Rihanna Drops Debut Fenty Collection, Aquaria Collaborates with NYX, H&M and Giambattista Valli, and Jason Wu Designs for Kohls

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Well, it’s finally here. Rihanna’s clothing, Fenty Maison, the first new clothing brand under the auspices of LVMH since 1987 debuted today in Paris.

Though the collection received positive notices for the most part, there was criticism that the Fenty price points were much higher than Rihanna’s previous fashion and beauty lines. According to interview conducted with Bloomberg, Rihanna wanted to “keep prices as accessible as possible while still using luxurious materials and techniques”. Rihanna added: “I hope I can reach a broad audience. I can’t wait to walk outside and just run past someone who’s wearing it. I think that’ll be a huge moment for me.”

Still, those price points are way out of league for most consumers.

Inspired by menswear, fanny packs, and denim, this debut collection includes suits, jackets, dresses, and some great separates. LVMH pulled designers from some of their most esteemed brands to help design Fenty Maison’s debut collection.

“To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success,” explained Bernard Arnault, LVMH chairman and chief executive.

Fenty Maison officially launches on May 29.

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Aquaria gives face to NYX

NYX has its first celebrity collaboration with drag artist Aquaria. The Aquaria X NYX  Professional Makeup Palette will contain ten vibrant shades ranging from canary yellow to navy blue in a range of matte and metallic finishes. The Aquaria X NYX Professional Makeup Palette will drop on May 30.

For those not familiar with Aquaria. Aquaria aka as Giovanni Palandrani was a contestant on the 10th season of “Rupaul’s Drag Race.” In recent months Aquaria has had an immersive on-site glitter experience at the recent Coachella, and last year Aquaria launched a sweet treat-themed makeup collection with My/Mo Mochi Ice Cream and Uber Eats last year.

“I’m very inspired by the dark colors I see at night and all the bright personalities I get to see at the clubs,” Aquaria elaborated in an interview with Allure. “We just wanted it to be kind of slimy, oily, and dark, but also fun and bright. The colors totally represent that.”

Fashion collaborations have become a norm at H&M. Mostly, the collaborations have been with household name luxury brands. Not true this time around!!

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H&M and Giambattista Valli

Enter Giambattista Valli. Giambattista Valli is one of the most European sought-after brands and in recent years has made significant traction on red carpets in the US.

True to form, there will be lots of frothy fantasy. Top models Kendall Jenner and Chiara Feragni gave a sneak peek at the 2019 Cannes Film Festival.

“I am excited about this collaboration: H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience,” said Valli in a press release. “The goal is to share my love for beauty and to be able to be part of everyone’s “happy moments”, to help create love stories all around the world.”

Price points will range from $18 to $649. This limited-edition Giambattista Valli X H&M will drop on May 25 and will be available on the H&M website and in 10 select H&M stores. The complete collection will be in stores on November 7.

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Can Jason Wu lift Kohls’ declining sales?

This week seemed to be a week of collaborations. It was announced on Tuesday that Jason Wu will be designing a holiday collection for Kohls. The holiday collection will be inspired by Hollywood glamour.

The holiday collection will contain dresses, jackets, jumpsuits to be sold on Kohls’ online site and stores nationwide, launching in stores in early November. “I am excited to bring my designs to the Kohl’s customer and give her beautifully designed pieces that will add dimension to her wardrobe,” Jason Wu told WWD.

All this comes on the heels of Kohls producing very weak first quarter sales.  First quarter sales declined by 2.9 percent. CEO Michelle Gass in a statement explained that Kohls is “actively addressing the opportunities that impacted our first quarter sales and we have strong initiatives that will enhance our sales performance in the second half.

Jason Wu now joins Mary-Kate & Ashley Olsen’s Elizabeth and James, who signed a deal last month to sell Elizabeth and James exclusively at Kohls. In the past Kohls has partnered with Lauren Conrad and Vera Wang to boost sales.

William S. Gooch



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