Fashion News Alert: Keanu Reeves’ New Gig, Hajibs and Burkinis in Sports Illustrated, Allen Onyia and True Religion, Gucci Could Hit the €10 Billion Mark, and Bluefly on the Auction Block

Image courtesy of Sports Illustrated

Sports Illustrated’s annual swimwear edition for the first time will feature a Muslim model in a hajib and a burkini. Somali-American model Halima Aden is the chosen model for this historic issue.”Growing up in the States, I never really felt represented because I never could flip through a magazine and see a girl who was wearing a hijab,” Aden said in a video tweeted by the magazine, as reported in Halima Aden, 21, has appeared on the cover of British Vogue and walked in fashion shows during New York Fashion Week.

Image courtesy of Saint Laurent

Keanu for Saint Laurent

Keanu Reeves is the new face of Saint Laurent’s fall 2019 collection.  For the past few seasons, Saint Laurent has used a slew of celebrities, namely Travis Scott, Zoe Kravitz, Courtney Love, Marilyn Manson, Vincent Gallo, and others.

Reeves now steps into the fray. The campaign is photographed by David Sims with Reeves in a striped blazer, dark shirt and aviator sunglasses, while the second had Reeves in jeans and a leather jacket.

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Gucci explosion

2018 was a banner year for Gucci with €8.3 billion in revenue and a 25% growth rate for the first quarter of 2019. If Gucci experiences a sales growth of 21% for all of 2019, Gucci could hit its target of being of 10 billion in revenue for 2019. Experts predict that Gucci will fall short of the €10 billion goal, only hitting €9.7 billion.

The blackface/turtleneck scandal did not appear to hurt Gucci’s sales growth, though a slew of celebrities and influencers vowed to stop supporting the brand because of the racially insensitive scandal. Millennials made the largest consumer base—62 percentfor Gucci in 2018. Gucci plans to continue this incredible market growth by branching into cosmetics. Its recently launched fragrances lines have done very well.

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Allen Onyia’s new job

If you want to know how being a social media influencer with a large following pays off, just ask Allen Onyia. Onyia, who is the co-founder of high-end, lifestyle magazine UpScale Hype, has been named the new artistic director of True Religion. Onyia started UpScaleHype with his brother Kyle in 2008. In 2018 Onyia’s profile was named by GQ as Menswear’s Most Important Instagram Account.” 

Onyia will have the task of creating a new vision for the Los Angeles-based denim company. True Religion filed for Chapter11 bankruptcy in 2017 which many believe was brought on by the popularity of athleisure wear and streetwear. True Religion was most viable in the industry when its brand of denim was celebrated as an historic denim brand.

“I have always admired True Religion as an iconic brand with deep roots in the streetwear category,” said Onyia in a release. “I am thrilled to join the team and bring my vision to reestablish a brand people can associate with, in this new age of streetwear.   “We have been driving towards this watershed moment since I joined the Company,” added True Religion CEO Chelsea Grayson. “I am excited to work with Allen to return True Religion to its rightful place among streetwear leaders.”

Onyia, good luck!!

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Bluefly seeks a buyer is for sale. The online retailer of off-priced women’s and men’s clothing recently announced that its domain name, trademarks, customer data and associated purchase data, as well as the company’s social media profiles is for sale.

Bluefly launched in 1998 as an off-priced clothing e-commerce site. In 2018 the e-commerce site transitioned to a platform powered by technology company Mirakl. In February Bluefly shut down its offices in New York City’s Garment District and filed Chapter 7 banckruptcy. Though Bluefly has financial assets between $500,000 and a million dollars its debts and liabilities are around $10 million.

“The brand is well-recognized by women of all ages, with a high concentration among Generation X and millennial customers, a highly loyal and desirable demographic,” said Richelle Kalnit, Hilco Streambank senior vice president, as reported in a article. “There is an exciting opportunity to relaunch the brand and re-engage with the customer.”

William S. Gooch

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