Justin Alexander Signature Bridal Spring 2020

Last season, Justin Alexander’s bridal collection centered around fashion-forward bridal glam. His bride was sophisticated, but willing to take risks. And though there were lots of classic bridal silhouettes in that collection, many of the garments in the collection could work as red-carpet garments or evening wear.

This season has turned out to be very different. Justin Alexander aimed for the more traditional bride for his spring 2020 collection which was inspired by the transformative nature of spring.

Justin Alexander reflected this point of view for spring 2020 in modern, clean styling with a romantic patchwork of florals that extended to a large floral motif. Continuing on his floral theme, Justin Alexander culminated this collection with embroidered florals expressed in appliques and large floral patterns.

And though Alexander aimed for a fresh, youthful appeal in this collection—sometimes he was successful—for the most part this collection would attract a more seasoned and mature bridal audience. And the addition of petal jackets, beaded cap sleeves, and the floral patchwork cape only helped place this collection in the vein of a more mature customer. Perhaps, even the customer getting married for the second time.

Photos courtesy of Atelier PR

Still, Justin Alexander should be given credit for injecting his own particular take on modern bridal wear. Thankfully, his design aesthetic is not staid, always projecting what is new and innovative.

Standouts in this collection include the strapless sequin flower lace gown with skirt detail, petal skirt silk Mikado cocktail dress, satin slim gown with beaded jacket, and floral patchwork V-neck jumpsuit.

—William S. Gooch

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