Amsale Bridal Spring 2020

Amsale Aberra left behind a legacy of elevating the bridal gowns beyond overly embellished princess gowns. Until Amsale Aberra established her eponymous brand, Amsale, bridal gowns, for the most part, reflected the aesthetic that one would expect when one witnessed a wealthy woman getting married in a big cathedral.

The designer, who passed away in April of 2018, was renowned for her stunning, approachable gowns that were suited for the modern woman. At New York Bridal Fashion Week, the designer’s legacy continued with a collection that was about how the modern bride envisions her very special day.

This season, the brand debuted Nouvelle Amsale, Little White Dress, Amsale, and Amsale x You. These four collections all spoke to different types of Amsale customers, from the younger bride to the more mature bride, and those who wanted something that was customizable. There is power and truth to the variations of the white dress walking down the aisle, something the brand has proven their design team easily recognizes.

Nouvelle Amsale explored femininity with bold necklines and floral details. This line was heavily focused on construction with architectural lines and illusion detailing. The crepe and satin materials were structured in a way fitting for younger brides who want that full-length gown effect, but don’t want a maximalist-type of gown with heavy embroidery and embellishments.

Little White Dress was a true exercise in minimalism. These dresses are for the brides who are not the ball gown types. Silhouettes included trapeze in faille and off-the-shoulder tulle midi-dresses. This collection was proof that not every bridal dress necessarily needs to make a bold statement, and that less can be more.

The mainline Amsale collection was an exploration of classic elegance. Voluminous gowns and lace details spoke to the traditional brides who dream of that perfect princess gown. The statement skirts were anchored by tailored bodices for a sensibly contrasting shape to the statement making garments.

Photos courtesy of Lividini PR

The runway show ended with a series of “real women” debuting the Amsale x You collection, their custom line. The women were a variety of different heights and body shapes, letting brides know that there is something at Amsale that can be designed to fit every woman. The brand’s strength continues to lie in their versatility, because after all, variety is the spice of life.—Kristopher Fraser

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