Alice + Olivia Fall 2019

For that fashionista that wants flirty, fun clothes with a bit of edge, Alice + Olivia has been a go-to brand for that customer for over a decade. As one of the most coveted shows during New York Fashion Week: The Shows, Alice + Olivia always draws a huge crowd and on occasion a few select celebrities show up for good measure.

For fall 2019 Alice + Olivia Stacy Bendet took her consumer on a trip around the world. Different travel vignettes were set up in the presentation—Marrakech, Paris, Provence, Positano, Tokyo, Careyes, and surprise, surprise a mythical “Wonderland.” Didn’t “Wonderland” also make an appearance in Alice + Olivia’s spring 2019 presentation?

For the past several seasons, Stacy Bendet has presented her collection in a presentation format, a format that works so much better for the brand than a runway show. Editors, stylists, industry professionals and attendees can get an up close and personal view of the collection.

This up close and personal touch served Stacy Bendet well in this collection, as she partnered with Booking.com for this travel-inspired collection. This collection was a shoe-in for those fashionable young ladies who suffer from wanderlust and want to make a statement at every turn.

Photos courtesy wwd.com

Bendet is a master marketer, and by Bendet pairing the brand’s fall 2019 collection with Booking.com she demonstrated her marketing genius. In all honesty, Bendet’s collections are not groundbreaking and new silhouettes or combinations are never produced. Still, Bendet’s style choices are brilliant, and she presents some interesting style combinations for her savvy consumers.True to form, Bendet dresses her consumer at every jointure of her day. And butterfly motif works well for the Bendet girl who want to flit around the universe while looking beautiful and stylish at every turn.

—William S. Gooch

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