Fashion News Alert: Elle Fanning Fronts Miu Miu Fragrance, Rihanna to Launch Luxury Brand, Bebe’s Revamped Site, and Bangladesh to Raise Garment Workers’ Pay

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Though Rihanna is battling her father over the use of the brand name, Fenty, she is not letting any grass grow under her feet. WWD revealed today that Rihanna is in talks with French giant fashion holding company, LVMH, about launching her own luxury brand. Currently, Rihanna’s sportswear brand, Fenty, is highly successful. LVMH is the holding company of Dior, Louis Vuitton, Fendi, and Givenchy.If this launch works out, it will be the first luxury fashion brand LVMH has launched in three decades. LVMH feels that Rihanna is a great prospect due to her name recognition and her millions of followers on social media. LVMH is looking for talented designers to assist Rihanna with this luxury launch.

According to WWD, Rihanna is looking to time the launch of her luxury brand with the release of her ninth album. The luxury line will include ready-to-wear, leather goods and accessories.

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Protests do work

After a week of violent protest, garment manufacturers in Bangladesh have agreed to raise workers pay. Bangladeshi garment workers had been striking for over a week before they reached a worker raise, with violent protest breaking with one worker killed on January 13 and 20 strikers being injured by clashes with police outside Dhaka.

Because of low wages and trade deals made by Western countries, Bangladesh has contributed to a $30 billion industry which accounts for 80% of Bangladesh’s exports. These factors have made Bangladesh the second largest garment exporter next to China.

According Commerce Minister Tipu Munshi as told to reporters, the wage increase will raise wages across 6 of the 7 pay grades, leaving the minimum wages unchanged at 8,000 taka ($95) a month. “The discrepancies in the wage structure have been resolved by the prime minister’s intervention. We welcome the new wages. As trade unions, we have the right to protest, but that does not mean [vandalizing] factories or blocking roads. Workers will go back to work,” said Amirul Huq, who represented union leaders on the panel which met with Munshi.

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Elle Fanning’s new job

It has been happening so often that we should all be used to by now. That’s right, celebrities being the face of fragrances or launching their own fragrance. The latest celeb to do so is Elle Fanning, who is the new face of Miu Miu Twist. This new fragrance from Miu Miu will launch on January 31.

Miu Miu Twist is created by Miuccia Prada and perfumer Daniela Andrier and features notes of Vert de Bergamot and Apple Blossom, with a base of Cedar Wood and an exclusive new accord, dreamed up by Andrier and named ‘The Pink Amber.’ The accord lends a woodiness to the scent, that, according to Miu Miu, is “reminiscent of burnt sugar cane cutting through crisp air.”

Elle Fanning stars in the Miu Miu Twist campaign which includes a short film. This is not Elle Fanning first association with Miu Miu, the actress walked in the brands fall 2018 show and was the face of Miu Miu’s 2018 holiday campaign.

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Bebe’s new direction

Whatever happened to Bebe? Bebe was the go-to brick and mortar store for female consumers who wanted great fashion at affordable prices. In 2017, it was announced that Bebe was closing all of its stores by the end of 2017.

Well, in 2019 there appears to be a real turnaround for Bebe. Branded Online, an e-commerce provider, is partnering with Bebe to revamp their online presence.

“Cultivating a successful consumer lifestyle brand in the modern era requires not only astute vision and compelling product, but also personalized and connected shopping experiences, anchored by sophisticated technology,” said Jan Nugent, Branded Online’s chief executive officer in a recent article. “With its intuitive design and newly implemented, data-driven framework, [Bebe] is well positioned to scale quickly and deliver exponential growth in the online channel.

The newly revamped Bebe’s direct-to-consumer site promises to feature “mobile-responsive design, intuitive user interface and [an] underlying analytics platform.” This dynamic site will facilitate consumers finding new product, get recommendations based on their interests, and purchase product from any device.

—William Gooch

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