Fashion News Alert: Cyber Monday 2018 Breaks Records, Amy Schumer’s Fashion Line, Glamour’s Last Print Issue, and Condé Nast Merges Brands

We are all aware of the struggles of print magazine publishing. Condé Nast has decided to solve this, if temporarily, by merging its international titles. “Operating as one global company will only help us realize our ambition to deliver the highest quality journalism, experiences and value to our audiences, advertisers and partners,” Condé Nast said in a statement.

With this new merger, Bob Sauerberg, CEO of Condé Nast, will be exiting the company after someone is found to replace Sauerberg in the newly created position of global chief executive. Sauerberg had been with the Condé Nast since 2006 and CEO since 2016.

Condé Nast’s portfolio includes Vogue, Vanity Fair, Glamour, The New Yorker and GQ; while Condé Nast International produces such esteemed publications as British Vogue, British GQ, Love Magazine, Tatler and Wired, among others.

Image courtesy of wwd.com

Amy expands

Comedian/Actress Amy Schumer is using her name recognition to go beyond the entertainment industry. Schumer announced recently that she is launching her own fashion line with costume designer Leesa Evans for Saks Off Fifth.

Schumer’s ‘Le Cloud’ collection will contain 23 ready-to-wear wardrobe essentials, such as tops, pants, skirts, a jumpsuit and outerwear, designed for women of all shapes and sizes; offering a range of comfortable, wearable separates in neutral shades and in sizes from a 0 or XS to a 20 or XXL.

“We are making beautiful, comfortable and wearable clothing that is accessible to real women,” she said added in a statement. “A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves.”

Le Cloud will be available in Saks Off Fifth flagship store on 57th Street in NYC and online, as well as Beverly Connection stores in Los Angeles on December 13. Price points range from $38 to $248.

Image courtesy of nytimes.com

Bye, bye Glamour, well kind of

According to The New York Times, Glamour magazine is cancelling its print editions, transitioning completely to a digital presence. Glamour’s last print edition landed on newsstands on November 27.

Vanessa Friedman of The New York Times commented that this last issue, “should have been bigger … When you are holding something in your hands that is the last of its kind, you feel it ought to be more … special. A collectible. Something worthy of a time capsule, or a memory box.”

The last issue of Glamour is a small, reduced issue of less than 100 pages with Amber Heard on the cover, a Meghan Markle article, and other articles of lesser note. Glamour is the latest Condé Nast publication that has struggled of late and is going the route of only a digital presence. (Self, Lucky, Details, and Brides magazines have all fallen by the wayside.)

Glamour launched in 1943 as a fashion and beauty magazine “for the girl with a job.”

Image courtesy of webtechpreneur.com

Cyber Monday shopping bonanza

Cyber Monday 2018 has turned out to be the largest online shopping day of all time in the US. Cyber Monday 2018 increased online sales by 19.8% in 2018 compared to last season, breaking records of 7.9 billion.

Online sales conducted on smart phones contributed to 43.6 of websites visited with many consumers conducting purchases through their smart phones and tablets. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the buy online, pickup in-store trend,” explained John Copeland, head of Marketing and Customer Insights at Adobe, as reported on fashionnetwork.com.

—William S. Gooch

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