Marcel Ostertag Spring 2019

Marcel Ostertag has presented his collections six times at New York Fashion Week: The Shows (NYFWS). Unlike many designers from across the Big Pond that show one or two times at NYFWS and for some reason don’t get the market traction that’s expected and then call it quits, Marcel Ostertag has stayed the course. And this strategy is starting to pay off.

Marcel Ostertag’s ‘MUSE’ collection is a bold, colorful journey with Marcel Ostertag with the muses in his life and the things that inspire him. Feeling “kissed by his muses,” Ostertags biggest muse or influence in this collection is his mother. “My mother’s love and guidance are always present in my heart.  Her unwavering support allows me to design freely and to follow my creative dreams.”  

In this spring 2019 collection, Ostertag was also inspired by the music and fashion style of the 1970s. The high-waisted, pleated pants and sequined bell sleeve tops, as well as the various takes on the ubiquitous wrap-dress in particular give a nod to 70’s silhouette throughout the collection. Although this 70s reference is very strong and quite dominant throughout the spring 2019 collection, Ostertag makes this collection fresh and very current while touches of Ostertag’s signature aesthetic.

‘MUSE’ is a joyful explosion of yellows, blues, lavenders, oranges and nudes that was summed up perfectly in his Rainbow sweater; a cashmere crew comprising of over 24 shades of brightly colored yarn.  Other highlights of the show were the over embroidered and beaded pants, Iris printed charmeuse ruffle tiered gown, and the blush sequined mesh top.  Standouts from the men’s capsule collection were the oversized color-blocked cashmere hoodie and Fuji silk jumpsuit (as well as a wildly editorial, but ultimately niche version in blush micro sequins).  

If there is one drawback to this collection, it would be that this spring 2019 collection is heavy on garments that are more of an industry professionals’ love or aesthetic, particularly fashion stylists, than something that translates well to American consumers. While a decade ago that was a good thing with fashion editors and fashion industry professionals have more of an influence over consumers’ taste, those days have long past!!

Images courtesy of the Bromley Group

Unfortunately, consumers are now left to their path with some direction being given by social media influencers. Still, this was a very interesting spring 2019 collection and if Ostertag can continue to hang in there, market traction is assured.—William S. Gooch

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