Fashion News Alert: Leon Bridges’ New Gig, Layoffs at Refinery 29, Rag & Bone Team with Mickey Mouse, and Gilberto Benetton Transitions

Photo courtesy of esquire.com

Gap is trying to up its game. Like many retail brands of its ilk, Gap is looking to celebrities to bring better recognition and tap into an ever-evolving youth market. In a market that is consistently over-saturated, Gap in recent years has struggled to keep its consumers and maintain market traction.By employing pop icon Leon Bridges as the face of its 2019 holiday campaign. Leon Bridges is a Grammy-nominated artist. Bridges will star in the latest installment of Gap’s ‘Meet Me in the Gap’ campaign, creating his soulful rendition of “Now That We’ve Found Love” for the brand’s commercial.

Bridges and the cast of video will be adorned in classic jeans and vibrant prints from Gap. Emil Nava directs the video.

“Music, dance, fashion and personal style are my big passions in life, so getting to work with Gap on this campaign that ties all of those elements together is epic,” said Bridges in a statement. “I grew up watching all of their diverse, music-based commercials, and they were just the coolest. Getting to be in one myself is wild and it’s a dream to lead the brand into the season, especially with a song that has a message of love.”

“This year especially, we want everyone to feel the love by lifting spirits with Leon’s harmonious take on this ’90s anthem,” said Gap chief marketing officer Craig Brommers in a fashionnetwork.com article. “Leon’s soulful voice and charismatic rhythm, styled in Gap’s signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love.”

Photo courtesy of youtube.com

Cuts at Refinery 29

Refinery 29 is cutting it staff again. In 2017, the digital media company laid off 34 employees, seven percent of its workforce. This time around Refinery 29 is cutting ten percent of its workforce, 40 full-time employees. The majority of the layoffs will be from the company’s engineering, product, and video departments.

Insiders contend that Refinery 29 is shifting its video content strategy toward more television and streaming service deals. Wagging tongues also detail that Refinery 29 is restructuring it ad-sales department.

Refinery 29 provides lifestyle content for mostly millennial women. And Refinery 29 has a reported global audience of 550 million.

Photo courtesy of fashionunited.com

Rag & Bone and Mickey

Can you believe it, Mickey Mouse is soon to turn 90. And Rag & Bone is on board to contribute to the famous mouse’s 90th birthday.

Rag & Bone has teamed up with Disney on a unisex ready-to-wear capsule collection that celebrates Mickey Mouse. The collaboration, Rag & Bone X Mickey Mouse is scheduled to hit stores on November 1. Mickey Mouse’s 90th birthday is November 18.

Though Rag & Bone released the news on Instagram, they have been hush hush about the details of the collaboration. Still, according to WWD, the series will span t-shirts, sweaters, a denim jacket, chinos, a sneaker and more, with pieces featuring various Mickey images and retailing for between $150 and $2,995.

Addio Gilberto

Gilberto Benetton, one of the co-founders of Benetton died on Monday. Three brothers Gilberto, Carlo, and Luciano, as well as the brothers’ sister Giuliana in Ponzano Veneto, a village near Venice, founded Benetton in the 1960s.

The company’s sweaters had is most popular period between the years of 1982–2000. In recent years, the company’s sales have declined. At the time of Gilberto Benetton’s death, he was the vice-president of Edizione, the family holding company.

Gilberto died in his home in Treviso after a brief illness. His brother Carlo had passed away three months prior. Gilberto Benetton was 74 years old.

—William S. Gooch

 

 

 

 

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