Justin Alexander Signature Bridal Fall 2019

Inspired by modern women who live in diverse cities and diverse cultures, Justin Alexander used this inspiration to explore graphic silhouettes juxtaposed with soft textures and floral embroideries, creating a modern collection that transcends tradition.

By naming each bridal garment after a specific international city, Justin Alexander solidly designated what each garment was suppose to conjure up. Not an easy task, but Alexander rose to this challenge.

In this collection Jason Alexander had the arduous task of finding that delicate balance between keeping the collection market viable and expanding his design aesthetic beyond just beautiful bridal gowns. In an ever-expanding bridal market that is faced with over saturation, bridal designers are challenged to increase their bridal demographic while at the same time staying true to their vision and core audience. With this fall 2019 collection, Justin Alexander does just that!!

This collection was very sophisticated, exquisitely designed and combined the classic with the cutting edge. And one has to add, that the styling in this collection was of the highest quality.

Though Alexander has elevated his design aesthetic in this collection with several bridal looks that caused bridal editors hearts to quicken, there is a concern that this collection might not have as much market value as previous collections. Still, there were some garments that will have wide market appeal. And because this was a fall/winter collection, Alexander appropriately include some fur or fur-like embellishments.

Images courtesy of Jason Alexander

Standout looks in this collection include straight clean silk Mikado dress with flare back, ostrich feather skirt ball gown with V-neckline, allover beaded jumpsuit, Venice lace-embroidered ball gown, and bateau neckline geometric beaded fit-and-flare dress with keyhole back.—William S. Gooch

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