New York International Bridal Week: Fall 2019 Pre-coverage

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With New York International Bridal Week being so close to New York Fashion Week: The Show (NYFWS)—they are practically three weeks apart—one would think that there would be some carryover of photographers, editors, and other industry professionals. Not so!! Well, kind of not so.

Unfortunately, NYFWS has become a shadow of what it once was with fashion industry professionals barely attending the shows, replaced by social media influencers and party revelers. Thankfully, this is not the case with Bridal Week. Industry professionals, bridal boutique owners, buyers, and event planners still attend en masse. And where NYFWS has become the province of club kids, wannabees and transient fashion gawkers, Bridal Week has stayed true to its original premise, providing information and access to the bridal market.

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All thanks should go to The Bridal Council. (Fashion Reverie is a member.) Season after season, The Bridal Council has sought to expand and give a critical eye to the ever-evolving bridal market. Keeping in mind, that fashion is both now and next, The Bridal Council uniquely understands how important industry professionals are to its market and that following transitory trends will only help to diminish its core audience. For the fall 2019 bridal season, The Bridal Council in collaboration with the Chambord House has established a respite location where industry professionals have rest, socialize, and get a pick-me-up between the hectic bridal schedule. They are even providing transportation from the Chambord House to some of the runway/presentations.

With the bridal shows being almost as spread out as NYFWS, this rest and relaxation spot is a welcomed addition. This season The Bridal Council is also providing digital sneak peaks into the upcoming fall 2019 bridal collections.

Showing again this season are the usual cast of New York International Bridal Week players—THEIA, Ines di Santo, Reem Acra, Pronovias, Amsale, Lela Rose, Naeem Khan, Inbal Dror, Anne Barge, Carol Hannah, Justin Alexander, Rivini, and others. That said; many household name bridal brands have opted for private appointments, namely Vera Wang, Viktor & Rolf, Kelly Faetanini, Mira Zwillinger, Badley Mischka, just to name a few.

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Still, Fashion Reverie will be front and center, providing great coverage of the fall 2019 bridal season. And we may have some special surprises for our viewers. Stay tuned!!

—William S. Gooch

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