CHOCHENG Spring 2019

It’s true that classics never go out of style, and can still have relevance for modern audiences. For her spring 2019 collection, designer Cho Cho Cheng of CHOCHENG was inspired by late fifties and sixties movies, and television series, namely “The Best of Everything,” “Sex and the Single Girl,” and “That Girl,” in addition to classic movie icons including Elizabeth Taylor, Doris Day, Natalie Wood, Yvette Mimieux, Joan Collins, Sandra Dee, and others.

As a result of the classic Hollywood inspiration, classic style of the late 50s and 60s ruled supreme with this spring 2019 collection. Her most notable looks were these Jackie Kennedy inspired skirt suits, one of which came in a beautiful blush pink, reminiscent of the former First Lady’s iconic Chanel replica tweed suit. This collection wasn’t just about dressing the fashionable women who are a part of the ‘First Wives Club’, but also about those ladies who have to work for a living.

Long before we had “The Mary Tyler Moore Show,” there were the female prototypes found in “The Best of Everything,” three ambitious working girls of the 1950s who shared their secretarial work and home. These women all knew the power of good tailoring and would have quite enjoyed CHOCHENG’s statement-making shoulder pads, cinched waist bodices, and pencil skirts.

Other silhouettes displayed caped, curved and streamlined design aesthetics conjuring up hints of Elizabeth Taylor and Diana Ross projections seen in “Butterfield 8,” ”Lady Sings the Blues,” and “Mahogany.” Certain pieces seemed to float down the runway, like the mauve cotton knitted lace dress and a coral cotton ribbed and knitted dress. The color palette had a modern femininity that included pink, violet, coral, black, and white. There were moments for women to be understated with approachable black and white and to be a bit adventurous with bolder colors.

Photos courtesy of Purple PR

CHOCHENG’s consumer is easily more of a minimalist, but this spring 2019 demonstrates that CHOCHENG is expanding her base to that woman who wants to be noticed for her fashion choices. She’ll grace the streets with all the class of classic Hollywood actresses, but has no interest in being loud about it. Remember, sometimes subtlety is the best kind of attention, which was the end goal of CHOCHENG this season.— Kristopher Fraser

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