Coach x Selena Gomez: The Second Time Around

We have all heard the adage that “three times is the charm.” Whether you believe that or not, for pop icon Selena Gomez, two times appears to be the charm, especially if you consider the collaboration between Coach and Selena Gomez.

For the fall 2017 season, Selena Gomez first collaborated with Coach for an accessories collection that included the ‘Selena Grace’ bag and other key accessories. Well, for this second collaboration with Coach, the Coach x Selena Gomez collaboration will for the first time include ready-to-wear pieces, as well as bags, small leather goods, and other accessories. And true to form, this collaboration will be infused with Selena Gomez’s powerful feminine, but girly spirit.

Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination. The collection is designed to perfectly reflect Selena’s playful sense of style, which contrasts pretty with sporty and elegance with cool. In addition to ready-to-wear, which includes pretty silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection also introduces two new bag silhouettes—the Bond and the Trail Bag—that Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antique-inspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leather craft.

“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

        All images courtesy of Lividini

Longtime Coach collaborators makeup artist Pat McGrath, hair stylist Guido Palau, art director Fabien Baron, and famed photographer Steven Meisel worked on the fall 2018 Coach x Selena Gomez collection. This new campaign is shot against the New York City skyline.The Coach x Selena Gomez fall 2018 collection is now available for pre-order online at, and will be available in Neiman Marcus andmCoach stores globally, starting on August 31.



  1. Vielen Dank für den tollen Artikel.

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