Fashion News Alert: Bella Hadid’s New Gig, Gloria Steinem’s Lipstick, Victoria’s Secret Store Closings, and Sears to Shutter More Stores

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Gloria Steinem has now put her footprint in the worlds of beauty and fashion. The journalist and women’s and civil rights activist has joined up with the social justice organization, The Lipstick Lobby, to launch ‘In The Clear,’ a new lipstick product. ‘In The Clear’ is a Vitamin E–infused lip balm made with cruelty-free ingredients. The lip balm nourished lips and also has a glossy effect. All proceeds from the sale of ‘In The Clear’ go to the ‘unPrison Project,’ a program that teaches incarcerated women in the US valuable skills for life after prison.”I chose the name ‘In The Clear’ because it speaks to the accessibility of this product—clear is universal and wearable for anyone and everyone who wants to make an impact,” Steinem told Hello Giggles in a statement as reported in “It also speaks to the fact these women now have a full, free life ahead of them. We all have a right to feel ‘in the clear’ regardless of our past.”

The Lipstick Lobby has used proceeds from the sale of its products in recent years to fund Planned Parenthood and The Brady Center to Prevent Gun Violence. ‘In The Clear’ is now available from, priced at $19.

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Bella and denim

True Religion is back and Bella Hadid is the face the denim brand after the brand’s return from a 2017 bankruptcy filing. Bella stars in the brand’s fall 2018 campaign. Photographer Boo George took images of Hadid posing topless in a pair of dark denim jeans, hugging a lighter wash jacket to her chest for True Religion’s fall 2018 campaign. “My New True Religion campaign by Boo George! @TrueReligion is back!” the model proclaimed.

“It was a great experience shooting an iconic denim campaign in Los Angeles,” Hadid elaborated to Women’s Wear Daily. “I grew up with True Religion and was excited to play a part of the brand’s next chapter.” The label, meanwhile, told the publication that the model was “the natural choice to meld the iconic essence of the brand with the modern view of its future.”

So far, fall 2018 is promising to be a successful season of Bella Hadid. Hadid has fall 2018 ads for Versace and Fendi, as well as covers for Allure Magazine and Harper’s Bazaar Japan.

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More store closings

There are more store closings afoot. It was recently announced that L. Brands, the parent company of Victoria’s Secret, is closing 20 of the lingerie retailer’s locations. L Brands closed 6 Victoria’s Secret stores earlier this year. Victoria’s Secret has 1,165 locations, including Pink stores, in North America. 

In recent years, Victoria’s Secret has struggled to hold its place as a dominant women’s lingerie brand as similarly less-expensive lingerie brands have begun to corner the market. The company’s second-quarter results showed a 1% decline in store sales. This comes on the heels of Denise Landman, CEO of Victoria Secret’s Pink, stepping down. Amy Hauck, president for merchandising and product development at L Brands–owned Bath & Body Works, will replace Landman.

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More trouble for Sears

Speaking of store closings, Sears Holding Corp. announced today that they are closing 33 Sears stores and 13 Kmart stores. All 46-store closings will be in the US. There will be liquidation sales at all store locations next week.

“We continue to evaluate our network of stores, which is a critical component to our integrated retail transformation, and will make further adjustments as needed,” the company said in a news statement. According to, in Sears’ last reported quarter, the company reported a net loss of $424 million ($3.93 loss per diluted share). Total revenues were $2.9 billion during the first quarter of 2018, compared to revenues of $4.2 billion reported in the prior year quarter. 

—William S. Gooch

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