Fashion News Alert: Beyoncè Calls for Curvier Bodies, Juicy Couture’s New Fragrance Campaign, and Joanna Coles’ Replacement

         Image courtesy of vogue.com

Beyoncè has once again posed for the September issue of Vogue. And in this upcoming issue Beyoncè has posed without much makeup, wigs or hair extensions. “I think it’s important for women and men to see and appreciate the beauty in their natural bodies,” she said in an accompanying essay in a fashionetwork.com article.Beyoncè in the Vogue September issue also talked about her recovery after giving birth to twins in 2017. “During my recovery, I gave myself self-love and self-care, and I embraced being curvier. I accepted what my body wanted to be,” she said. She added, “I was patient with myself and enjoyed my fuller curves.”

Image courtesy of elle.com

Elle Brasil bites the dust

More and more fashion print publications appear to be falling by the wayside. Elle Brasil is another tony fashion magazine that has been disposed to the publication junkyard. The August issue currently on the newsstands will be the last issue.

Editora Abril, the media company that owns Elle Brasil announced on Tuesday that they are not only shuttering Elle Brasil, but also Cosmopolitan Brasil as a part of its wide-ranging restructuring plan. The announcement was made via Instagram. This financial restructuring will result in the closure of 10 magazines with a loss of 500 jobs.

Image courtesy of fashionnetwork.com

Juicy’s new fragrance

Juicy Couture has teamed up with Revlon to produce its latest fragrance, Oui Juicy Couture. Oui Juicy Couture combines tart notes of waterlemon (or Jamaican honeysuckle) accord and acai tea accord with fruitier elements like fresh pear, and floral notes of wild tuberose, jasmine buds absolute and dewy honeysuckle. Notes of Amber resins and captive musks are also added.

Photographer, director, and illustrator Quentin Jones shot the Oui Juicy Couture campaign. The pop art–inspired campaign is peppered with brand ambassadors Devon Windsor, India Graham, Gizele Oliveira, and Luping Wang.

Kate Lewis image courtesy of twitter.com

Joanna’s replacement

We all know that Joanna Coles is leaving her position as Hearst’s Chief Content Officer. And tongues have been wagging about who will replace her.

Hearst president and CEO, Steven R. Swartz announced that Kate Lewis will replace Joanna Coles. “With her strong background in both worlds, Kate is ideally suited to help our editors and producers take their products to the next level of excellence by finding new ways to collaborate,” explained Swartz in a fashionweekdaily.com article.

Kate Lewis joined Hearst Magazines Digital Media in 2014 as vice president of content operations and editorial director. Lewis was promoted to senior vice president in 2016. In her new position, Lewis will direct content strategy for Hearst Magazines brands in print and digital, overseeing all editors-in-chief and digital directors in the US. Lewis will also work closely with product and technology teams, consumer marketing and the division’s branded content unit, HearstMade.

—William S. Gooch

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