Fashion News Alert: Patrick Dempsey Delves into Fashion, Jay Z’s New Gig, and Tori Spelling to Host Makeover Show

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The music industry’s power couple’s fashion and entertainment empire continues to expand. Which power couple is Fashion Reverie referring to? Consider Beyonce and Jay Z. That is right!!Late Monday evening it was announced that Jay Z was named creative director of Puma. There is hope that Jay Z can bring some magic to the brand’s dusty basketball footwear sector. Though Jay Z will not design the brand’s basketball footwear and apparel, he will be a big part in choosing basketball stars that will represent Puma as brand ambassadors.

If you are questioning why Jay Z was chosen for this post, consider that Jay Z was previously a part owner in the Brooklyn Nets NBA team. Looks like Jay Z has landed a cushy job!!

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Patrick Dempsey’s new gig

Another actor has jumped into the fashion fray. Surprisingly, the fashion bug has bitten “Grey’s Anatomy’s” Patrick Dempsey.

Dempsey is collaborating on a six-piece capsule collection of luxury separates with Malibu-based lifestyle brand Bleusalt. The capsule collection features two trouser styles for men, as well as a polo, blazer and cap, and a more fitted blazer for women, and will come in soft, neutral shades. 

“We put in pockets for your passport, wallet, glasses, all that stuff,” Dempsey told WWD. “The pants are really comfortable on a long flight. They’re like sweatpants but more defined.”

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Tori Spelling is back

Reality television star Tori Spelling will be back on television next week, but not in her eponymous “Tori & Dean” reality series. This time around Tori Spelling will be the co-host of a makeover reality television show “The Look: All Stars.”

Tori Spelling will be teamed with hairstylist Kim Vo on the reality makeover show where they will oversee teams of hairdressers, makeup artists and fashion stylists performing two makeovers per episode. Perfect365, reality beauty app, will offer users and viewers a preview of the four different beauty looks seen on the show each week, which they can try on virtually, in real time.

“The show features established talent from the worlds of fashion and beauty and we can’t wait for the viewers to get to experience those looks at home,” said Gregory Butler, executive producer of “The Look: All Stars,” in a statement on

“This ongoing collaboration proves that digital beauty is continuing to grow and marks a shift in the way TV shows and brands will continue to utilize technology like Perfect365 to engage with their audiences in different ways,” added Cara Harbor, Perfect365 Director of Marketing. “The Look: All Stars” is set to air on the CW and MyNetwork TV stations from June 24.

—William S. Gooch

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