Weekend Fashion News Alert: Nicki Minaj’s New Fragrance Partnership, Dsquared and Cowgirls, and New York Garment District Plan Unveiled

                                Image courtesy of musicrecord.nz

Cat fights aside Nicki Minaj continues to expand her entertainment and beauty empire. Looking to reinvent her fragrance line, based on her signature scent, Pink Friday, Nicki Minaj has formed a fragrance partnership with Luxe Brands. Luxe Brands produces fragrances for Ariana Grande, Jennifer Lopez, and Hawaiian Tropics.”There’s no better feeling than working with a brand that genuinely wants to get it right for my fans. My fans know I always come with the best for them,” Nicki Minaj commented.

“Nicki encompasses authenticity and creativity in everything she does,” said Joel B. Ronkin, chief executive officer of Luxe Brands in a fashionnetwork.com article. “She is an authority on breaking barriers and building successful brands and partnerships across product categories.”

Cowgirl supreme

    Images courtesy of cosmopolitan.com

Dean and Dan Caten, co-creative directors of Dsquared2 have often tapped into Canadian references, being that they are native sons of Canada. And one of those references this season is the cowboy/cowgirl culture of the Canadian frontier.

As an homage to the Canadian frontier, the design duo has chosen Kendall Jenner and Bella Hadid as rebel Canadian cowgirls. Kendall and Bella both walked in Dsquared2 fall 2018 fashion show. Between the two top models, their social media numbers count past 10 million Instagram followers. 

The new fall 2018 campaign is photographed by the famous photographer team of Mert Alas and Marcus Piggott. Bella and Kendall are shot in a 1960s motel off of a Midwest highway. Both models party at the hotel and seduce guys to come party with them.

Image courtesy of pinterest.com

Garment District win

The embattled Garment District in New York City got a bit of relief on Friday. The fashion industry, community leaders, and the Mayor’s office unveiled a plan that is a supportive comprehensive package for fashion production.

The plan includes a new tax incentive program to preserve manufacturing space in the Garment Centre, supports a public-private partnership to acquire a building dedicated to garment production, and institutes a special permit to curb hotel development in the district, according to a press release from New York City Economic Development Corporation. Additionally, the plan includes a proposal for targeted zoning changes that will have a positive impact on the Garment District.

The Mayor’s NYC administration has committed up to $20 million in city capital to facilitate the acquisition of a building in the Garment District. Back in the late 1990s fashion designer Yeohlee and Nanette Lepore lead the fight to preserve the Garment District. It looks like all the hard work is paying off!!

—William S. Gooch

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