Editors’ Pick: Chu Chu Loo

Where do designers find sources of inspiration? And can that source inspiration create the signature look of a fashion brand. John Varvatos is consistently inspired by rock n’ roll and that reference point has been a continued design aesthetic for the brand. Donna Karan created a fashion brand that was based on her own personal style, a style that has continued to evolve, but a design point of view that was appealing to the urban, modern working woman. And Ralph Lauren’s design aesthetic has evolved from his love of American Southwest iconography.

Naming a fashion brand after a favorite pet is an unexpected direction for an emerging brand; however, we live in an era where rules are being broken every day and the celebration of individuality is the order of the day. That said; when Marylynda MacDonald decided to name her fashion brand after her beloved muse, her cat Chu Chu Loo, there was less shock and awe.

Launched this spring/summer, Chu Chu Loo is borne out of artistic expression and an ethos of individualism. Using the finest quality fabrics, the Chu Chu Loo collection enhances a woman’s natural elegance, bringing to life the artist within.

With a 18-year background in visual arts and design, Marylynda MacDonald developed Chu Chu Loo out of a need to provide women with bold colorful pieces that accentuated natural beauty. And with a very short time in the market, Marylynda MacDonald has already placed her garments on such celebrities and Karreuche, Terri Hatcher, and Daniele Staub.

Marylynda MacDonald’s background as an artist is infused into her spring/summer 2018 pre-collection, evidenced in the signature Perez Print of splattered paint pants (inspired by real estate mogul Jorge Perez who commissioned the designer’s first commercial project. Also, prominently featured in this inaugural collection are images of MacDonald’s beloved pet, Chu Chu Loo.

                                    Images courtesy of Seventh House PR

Chu Chu Loo is now available online and will soon be available in the Chu Chu Loo standalone store in Naples, Florida. For more information, go to chuchuloo.com.—William S. Gooch

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