Fashion News Alerts: Serena Williams’ New Fashion Line, New Fashion Layoffs, Ivanka Trump Brand Receives Chinese Trademarks, and Sears Closes More Stores

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New baby, new marriage, and return to tennis grand slams, when is Serena Williams going to slow down? Well, apparently no time soon.Serena Williams has launched her own apparel line, Serena. Though Williams has collaborated on fashion lines with Nike and HSN, this is her first independent fashion collection. “Today, I am proud to launch Serena, my own online shop. Never stop believing in yourself, you’re worth it,” Serena recently announced on Instagram.

“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves—tennis and fashion—and had to find a way to make them [co-exist],”Serena continues in a recent article.

“After 15 years of false starts, and people in fashion telling me ‘no,’ it only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.”

Serena includes althleisure items, dresses, blazers, and denim. Certain garments feature affirmative statements and self-confidence and the social media campaign includes the hashtag “be seen be heard.”

Serena is now available exclusively on Serena Williams’ website. Prices range from $35 to $250.

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Condè Nast’s troubles

As a part of their internal reorganization, on May 30 Vogue laid off eight employees. As Condè Nast, Vogue’s parent company, adjust to declining advertising, subscription, and magazine sales at newsstands; layoffs at its publications have become all too common.

Among those hit by recent layoffs at Vogue is Vogue communication director Zara Rahim and senior market editor Kirby Marzec. Earlier in the month Condè Nast laid off top editors at Vanity Fair and GQ.

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Ivanka’s conflict

Though Ivanka Trump holds an executive position with the Trump administration, this isn’t keeping her fashion and home goods’ brands from receiving seven coveted Chinese trademarks. The seven trademarks cover Ivanka Trump product across home and fashion categories, including cushions, housewares and books.

Many political experts contend that this new business development is political grounds for a conflict of interest. After Ivanka Trump, who is a federal employee, became a White House advisor, Ivanka Trump handed her the operational responsibilities of her fashion and home goods companies to Abigail Klem. Still, Ivanka is due to acquire major financial gain with this new business development.

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Sears to shutter more stores

More store closings are in the works in the near future for Sears. The American retail giant recently announced that 72 stores are scheduled to close in the fall of 2018 due to a 12% drop in quarterly retail sales. Sears closed over 400 stores in 2017, leaving 894 brick and mortar stores as of May 5, 2018.

“While we had a challenging first quarter, we remain focused on improving our financial performance and enhancing our liquidity,” Sears’ CEO Eddie Lampert said in a prepared statement. Sears is set to liquidate some of its assets in the wake of its declining profits, selling Craftsman tools brand to Stanley Black & Decker Inc. for $900 million in 2017. Appliance brand Kenmore is next on the block to be sold.

“Continued efforts to enhance liquidity will be necessary to fund its ongoing operating losses,” said Moody’s Vice President Christina Boni in a recent article. Sears contributes the decline in sales to less foot traffic and the popularity of online shopping.

—William S. Gooch





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