Justin Alexander Bridal Spring 2019

There are tens of hundreds of bridal brands on the market. And with this over-saturation of the bridal market, stateside and abroad, how does a relatively new bridal brand set itself apart from the tried-and-true bridal brands?

Hard task, but Justin Alexander is finding his way. When Fashion Reverie was first introduced to this bridal collection a few years ago, Justin Alexander was building on his brand’s DNA for making garments for curvy women, presenting his bridal collection on larger models—sizes 8 to about size12. Justin Alexander has now moved beyond that.For his spring 2019 bridal collection, Justin Alexander focused his energies and creative mien of juxtaposing modernity and diversity of styles against minimalism and opulence. “Our inspiration for our collections always comes from the real brides that we work with. We always take a portion of the themes and popular trends and apply that to the female figure so that their look is very flattering. This season we were concentrating on geometric details and that comes from the silhouettes we are working with and the embroidery. This season we are also working on an asymmetrical drape applied to minimalist gowns, as well as transparent details on the gowns” explains Alexander.

This focus was made evident in the almost bare minimal gowns that had just a little something special added to them. This something special to be a detachable train or a simple A-line gown with shoulder pleats or a moto jacket over the bridal gown. “I use a lot of detachables in this collection because it allows the bride to accessorize her look as needs be. She can take off a moto jacket or add the detachable skirt as she is going from the wedding ceremony to the reception.”

In this outing, Alexander included optional looks for the modern bride beyond the lovely wedding gown. “ Second looks are really important, more and more brides want two looks on their wedding day, so we are trying to give them more options,” details Alexander. “We have a romper that has an architectural feel with crystal embroidery and embroidered cocktail look with the geometric aesthetic we are employing this season.”

                                                  Images courtesy of Atelier PR

Standout looks in this spring 2019 bridal collection include the geometric beaded short dress with jewel neckline, clean column gown paired with flowing cape, strapless crepe pantsuit and trench coat, and geometric lace jumpsuit with detachable train.—William S. Gooch

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