Fashion News Alert: Rupaul’s New Gig, Kim Kardashian’s New Fragrance, American Apparel’s Online Relaunch, and Sarah Jessica Parker’s Bridal Line

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If being the host of “Rupaul’s Drag Race” is not enough, Rupaul Charles has teamed with Mally Beauty for a beauty collection. Rupaul Charles, himself, will design the 10–12 piece beauty collection.“R has always stayed true to who he is and unapologetically puts himself out there, He exemplifies self-acceptance and has inspired and taught millions of people to love themselves. This seamlessly blends with Mally Beauty’s mantra: What makes you different makes you beautiful!,” detailed Mally founder Mally Roncal.

Though the collaboration has already unveiled on Instagram with massive comments by fans, the Mally x Rupaul collaboration will not be available until early 2019. You better work, Rupaul!!

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Kim again

Kim Kardashian is back in the news, but for than justifying the rants of her husband. This time it is for her voluptuous body. So you may ask, what is new about that!!

This time around, Kim K is promoting her body as the prototype of her “KKW Body” fragrance that is to launch on April 30. The fragrance is to be presented in bottle molded after Kim K’s body. Kim K shared this process with her over 110 million followers on Instagram.  “We took a mold of my body and made it a perfume bottle,” Kim K said about the process on an Instagram post.

Kim K’s previous trios of scents, “Crystal Gardenia,” “Crystal Gardenia Oud” and “Crystal Gardenia Citrus,” sold out very quickly after their release.  Her “Kimoji Hearts” Valentine’s Day collection also went out of stock within days when it was released back in February.


More bridal for SJP

Sarah Jessica Parker (SJP) continues to expand her fashion empire. Less than a week after New York International Bridal Week, SJP revealed that she is expanding her bridal shoe collection to include a ten-piece bridal collection in collaboration with Gilt.

The bridal collection will retail at the very affordable prices of $300–$2,400 in the traditional white bridal hues, as well as accents of black with pops of grey, pink and blue. The collection will include dresses, maxi skirts, bodysuits, and jumpsuits. 

“Whether you’re the person walking down the aisle, or you’re attending, these are all pieces that should be relevant in your closet,” Parker told WWD in a recent article. 

“There are some pieces that feel more decadent and more specifically bridal. There’s no law saying they’re not appropriate for many other important occasions as well,” she added. 

In addition, SJP will of a 15 unique styles of shoes to be sold exclusively through Gilt along with the SJP Bridal fashions. SJP one-season bridal collection is now available on

AA resurge

American Apparel is back!! Well, kind, in fact, this time around American Apparel is relaunching online.

Instead of being a monobrand brick and mortar store, America Apparel will follow the Amazon model, working with wholesale distribution such as Alphaborder and Sun Apparel. The brand will now veer away from it’s previous hypersexualized campaign images of young women. ‘[T]he approach now focuses on body positivity, inclusion and diversity. The new collections feature the signature American Apparel style once again, but their products are available in a broader range of shapes and sizes,” explained American Apparel in press release.

Canadian group Gilan bought the once financially strapped US fashion retailer in January 2017. The relaunch, which occurred on April 24, will service customers in over 200 companies.

—William S. Gooch





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