Mira Zwillinger Bridal Spring 2019

New York International Bridal Week is becoming one of the highlights of the fashion season. And there are many reasons for this phenomenon. First, many fashion editors, photographers and industry professionals that have become disillusioned with New York Fashion Week are opting to cover Bridal Week because of its support of fashion industry professionals over bloggers, social media influences, and sundry posers and odd personalities.

But, that is only one part of the shift. The primary shift is due to bridal designers continuing season after season to bring innovation and a refined beauty with a modern sensibility to their collections. Mira Zwillinger is one of those bridal designers that continues to evolve their bridal design aesthetic.Fashion Reverie has been reviewing Mira Zwillinger for about five seasons, and over that period of time Mira Zwillinger has continued to inject a modern sensibility married with beauty, elegance, and retail viability. The spring 2019 collection was no exception continuing on this trajectory.

Inspired by wintry and icy references, Zwillinger’s “Queen of Ice” bridal collection beautifully distilled the regal, sophisticated, yet modern, dreamy winter reference, for the modern bride that wants more than traditional bridal silhouettes, but doesn’t want to stray too far in the realm of the outré and avant garde. This wintry trajectory was beautifully realized in some of the embellishments, particularly the dégradé mirror paiete, silver leaf and beaded organza leaf appliqué, sparkle mesh, and vertical dégradé sequins.

Interestingly, Zwillinger chose a winter projection during the spring 2019 bridal collections. Perhaps, this winter in spring bridal collection is reflecting a growing trend in which many bridal designers are opting to only show once a year, something that Zwillinger used to do. The pressure to meet consumer demands for immediate access to collections due to the so-called democratization elements in the fashion industry is causing fashion designers from all sectors of the industry to reconsider the retail relevance of showing twice a year. Maybe, Mira Zwillinger is bending to the pressure. Hmm, time will tell!!

                                      Images courtesy of Dan Lecca/Atelier PR

That said; the standout looks in this collection were the brand’s strapless sweetheart gown with tulle over sparkle mesh and dégradé mirror paiete with Julient cap tulle, off-the-shoulder gown with full vertical sequins, jumpsuit with vertical degrade sequins, strapless lame Mikado ball gown with 3D floral appliqués lame Mikado cape, and strapless crepe sheath gown with lace waist inset.—William S. Gooch

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