Fashion News Alert: Cardi B’s Fashion Collaboration, Susan Lucci Debuts Activewear, and GQ Goes to the Middle East

                                        Image courtesy of hypebeast.com

In a very short amount of time Cardi B has become a style icon for young fans of hip hop. Well, Miss Cardi is leaving no stone unturned. Riding high off of her meteoric fame, Cardi recently revealed that she is in talks with Fashion Nova on a collaborative fashion collection. Fashion Nova is a fast-fashion online retailer.”They gave me an opportunity to design what I like and what I want to put out,” the star told Ebro Darden during their conversation on Apple Beats Music 1. “I’m going to put out a line with them, a little something-something for the fall. It’s going to be crazy because it’s what I like.” Card B continued, “[they have] been rocking with me from the beginning,” adding: “I want people to look good and I want people to look high-end with a good budget price and that’s the perfect opportunity. I’m excited for that.”

This is not Cardi B’s first time at the fashion rodeo, in December Cardi B collaborated with footwear icon Steve Madden on a shoe collection, Curated by Cardi. Curated by Cardi had Cardi B pick shoes from the label’s already existing collection and highlight each pick on the video series, “Daily Tips With Cardi B.”

Rock it Cardi, while it lasts!!

Image courtesy of Conde Nast International

GQ Arab style

Though fashion publications’ circulation and ad revenue globally may be down, that does not mean that media companies are not experimenting and looking for ways to expand their audiences. And though the retail market is going through lots of changes in the US, in other parts of the world, the retail market, especially luxury brands are gaining momentum.

In response to the growing menswear market globally, Condè Nast International is launching GQ Middle East in a licensing agreement IFP Media Group in September 2018. “The Arabian men’s fashion market is very dynamic … We believe that ITP has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms,” said Karina Dobrotvorskaya, President of Condé Nast New Markets and Editorial Director, Brand Development in a fashionnetwork.com. “GQ is without doubt the most recognizable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production, in-depth analysis and commentary,” added Ali Akawi, CEO of ITP Media Group.

GQ Middle East will cater to men between the ages of 28–45 years of age. ITP is one of the largest media companies in the Middle East, with a portfolio of more than 100 brands that include regional editions of Time Out, Harper’s Bazaar Arabia, and Hello!.

   Image courtesy of people.com

La Lucci takeover

Another celebrity has thrown their hat into the active wear market. Soap Opera superstar Susan Lucci is launching an eight-piece active wear collection with QVC. The line includes printed tights, tanks, tops, and hoodies. Lucci previously sold Pilates equipment and videos on QVC.

“It’s appropriate for lunching with your friends, going to the shops, picking your children up from school and not missing a beat and traveling on a plane,” said Lucci in a fashionnetwork.com article. This active wear line includes bold colors and prints, as well as figure-flattering silhouettes.

This is not the first active wear line from Lucci, ten years ago Lucci launched a Pilates line with HSN. The active wear line on QVC was inspired by Lucci’s 20-year relationship with exercising with Pilates equipment. The line will debut on QVC on April 13.

—William S. Gooch

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