Swarovski Lights up the 90th Academy Awards

                                          MARK RALSTON/AFP/Getty Images

Whenever Swarovski hits the red carpet, everyone stands up and takes notice. For the 90th Academy Awards Swarovski light up the proscenium arch of the stage of the Dolby Theatre in Hollywood with 45 million crystals. This marks the 11th time that Swarovski has illuminated the stage of the Academy Awards with this being the 6th year production designer Derek Lane has incorporated Swarovski crystals throughout the Academy Awards’ show.

“We are proud to collaborate with Oscars production designer Derek McLane to help execute his vision for this momentous 90th anniversary. For generations, Swarovski has demonstrated a dedication to the arts, film, costume designers, architecture and fashion. We strive for symbiotic partnerships and our 11 years illuminating the Oscars stage has been extraordinarily meaningful,” explained Nadja Swarovski, Member of the Swarovski Executive Board.

Key features of this year’s Oscars set design included: a brand-new proscenium; the return of the beloved floating Oscars; and a signature back.  The most intricate and bold proscenium created by Swarovski to-date, this year’s design required 45 million crystals, which is 40 times more crystals than the past 10 years combined. From concept to completion, the elaborate set design required more than 3,250 hours to fabricate over four weeks, with 32 people working across different facets of the project. The impressive design weighs 15,500 pounds. Swarovski crystals also adorned the floating Oscars, the stage curtain and box seats to create a shimmery atmosphere throughout the space.

                                   Images courtesy of Getty Images/Frazer Harrison

In addition to decorating the proscenium arch at the Dolby Theatre, Swarovski lit up the red carpet with Laura Dern donning earrings and a ring from the Atelier Swarovski Fine Jewelry Collection. Founded in 1895 by Daniel Swarovski and financier Armand Kosman and Franz Weis, the company established a crystal-cutting factory in Wattens, Austria. The goal of Daniel Swarovski was to make “a diamond for everyone” by making crystals affordable.—Staff

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