Fashion Reverie’s 2018 Industry Predictions

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In 2017 there was a revolving door of creative directors at several fashion houses. Retail market sales continued their downward trend. More and more fashion designers opted out of showing at international fashion weeks. And some iconic fashion designers who changed fashion industry, as we know it, passed away.Who could have predicted that 2017 would be a year of great change in the fashion industry? Change is always a consistent bedfellow in fashion; however, in 2017 change was attached by an umbilical cord.

That said; on the heels of great change in the previous year, Fashion Reverie offers seven predictions for 2018. As an online fashion publication that is deeply embedded in the fashion industry, Fashion Reverie is primed and fully versed in the evolution of an industry that is dictated by creative mien, market viability, and shoppers’ moods and tastes.

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1) Media tongues have been wagging since Prince Harry announced his engagement to Meghan Markle. The royals have been marrying commoners for some time now, so that’s no great shocker. However, a woman of color entering one of the most revered royal families is a historic first. Fashion Reverie predicts that Meghan Markle will help evolve the style of the Brit royals by introducing a coterie of designers that are not necessarily household names.Prior to her engagement, Meghan Markle had a penchant for the clothing of Misha Nonoo. Fashion Reverie also predicts that Markle will don such designers as Vivienne Tam and Bibhu Mohapatra. Remember, Bibhu is a graduate of The London School of Economics!

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2) International Fashion Weeks will continue to lose their relevance in 2018. Already many designers are opting out of showing their collections in Paris, New York, Milan and London. Has fashion week lost its relevance in the industry? 2018 will tell the full story!!

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3) Social media influencers will begin to lose traction in the fashion industry. It has long been debated the relevance of social media influencers. Fashion Reverie, in an article curated by associate editor Kristopher Fraser, produced such an article last month. The fashion industry in 2018 will begin to more closely examine if social media influencers are in fact helping clothing and beauty products sell better than traditional advertising and well-written articles. Is this fact or fiction? 2018 will be the year of truth!!

                                       Image courtesy of thejibe.com

4) More fashion designers will go to a direct-to-consumer business model. As the retail industry continues to struggle and continue to be adverse to brands that do not have market proliferation or are household names, fashion brands that are having difficulty getting retail stores to carry their collections will adopt a direct-to-consumer business model. Misha Nonoo and Public School have already put this business model in motion.

                              Image courtesy of fashionista.com

5) Fashion brands will employ more mature supermodels. In 2017 the fashion industry began to once again embrace older supermodels. Versace’s spring 2018 show employed several supermodels in their runway show including Naomi Campbell, Cindy Crawford, Claudia Schiffer, Carole Tretini, Doutzen Kroes, and Carmen Kass. Blumarine’s spring 2018 campaign stars supermodel Amber Valletta. And septuagenarian top model Mae Musk has a Covergirl campaign.

                                           Image courtesy of theidleman.com

6) Goodbye skinny jeans and pants for men. We have already seen the lack of skinny pants on the menswear runway shows of General Idea, Philip Plein, Calvin Klein, and others; although, Balmain still loves tight-fitting pants on the guys. That said; Fashion Reverie predicts that in 2018  guys can say sayonara to tight, skinny jeans. Whew!!

                                Images courtesy of athickgirlscloset.com

7) 2017 was the year of the plus size or curvy model. 2018 will not be!! Although some fashion pundits and industry professionals claim that the fashion industry takes up social and political issues, in real time the industry only really cares about sales!! And since the inclusion of plus size and curvy models didn’t increase retail sales, there will be fewer larger models in campaigns and on runways. Sorry!!—William S. Gooch

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