Fashion News Alert: DVF Looks for Investors, Genderless Makeup, Vivienne Westwood’s New Film, NYFW Combines Shows, and Anya Hindmarch Exits

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Diane Von Furstenberg (DVF) is looking for investors to assist with projected expansion of the brand in 2018. With its Japanese investment partner Sanei International biding sayonara, and with Japanese DVF stores expected to close indefinitely after the fall/winter season, the brand is furtively searching for a new injection of moolah!!”I’m not about to sell my business, but the time has come to give the company the senior management it deserves. I’ve decided we will probably sell a stake in [Diane von Fürstenberg’s],” the designer told WWD. A spokesperson for the label confirmed the decision, telling that “talks are still at an initial phase and, so far, no deal has been struck by the fashion label.” Also, no target date for the operation has been set.

Because of the dip in the luxury retail market over the last couple of years, DVF reduced its ready-to-wear items in its collections by 40% and has sought to become more selective in its wholesale and retail markets. This combined business strategy is not helping the brand as much as hoped in efforts to capture a younger consumer.

“As everyone knows, retail sales are going through a difficult phase for all brands right now. In terms of physical stores, we have not renewed a number of leases and, effectively, we have deliberately rationalized our distribution. Our e-tail business is performing extremely well,” the company told

Diane Von Furstenberg is co-president of DVF with Marc Menesguen.

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Makeup for everyone, well, not kids

OK, we know that some men wear makeup. If you have dark circles under the eyes and have some discoloration on your face, nothing works better or as quick as a little cover-up concealer. And with unisex culture getting more traction, this is an ideal time for genderless makeup.

Enter Jecca, the brainchild of makeup artist Jessica Blackler. Realizing there was a gap in the beauty market for genderless concealer, Blackler has developed ‘Correct & Conceal’ which promises to cover and conceal blemishes, beard shadow, under eye circles, acne, and birthmarks.

“Jecca overlooks gender and celebrates individuality,” Blackler told The Cut in a post. “We’re not a brand that concentrates on just women.” According to Blackler, there will be more genderless beauty products to follow.

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Is merger the answer?

New York Fashion Week: Men’s (NYFWM) needs an injection of energy. The CFDA recognizes that and in response to the rather lackluster assemblage of menswear designers and reduced attendance, NYFWM is merging with New York Fashion Week: The Shows (NYFWS). This integration will expand NYFW from February 5 through February 14.

NYFWM and NYFWS have not shared the same schedule since 2015. And though both fashion weeks will share the same schedule, NYFWM will start the fashion week separately on Monday, February 5 and the following two days.

NYFWM will start the week off with shows at Cadillac House, Pier 59, and Skylight Modern.

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Another doc for Westwood

There is another Vivienne Westwood film in the works. This documentary is due to release in March of 2018. “Westwood: Punk, Icon, Activist” will debut during the 2018 Sundance Film Festival.

Directed by Lorna Tucker the documentary will include interviews with collaborators, friends, and family. Vivienne Westwood rose to prominence in the 1970s by including street wear punk fashion in her collections, helping to promote the British punk movement of the 70s.

Westwood also dressed the Sex Pistols during this time and promoted her punk-inspired collections through her boutique, SEX, with her then-partner Malcolm McLaren. Westwood presented a circus-inspired spring 2018 collection with design partner Andreas Kronthaler during LFW in September.

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More fashion week exits

There are some recent Fashion Week defections to take note of. Creature of the Winds has decided not to show during New York Fashion Week: The Shows fall 2018 season and Anya Hindmarch is bowing out of London Fashion Week (LFW).

Anya Hindmarch’s fashion shows was one of the most go-to shows during LFW. But no more, Hindmarch is opting for “consumer happening” events four times a year.

The brand explains this new business model will “enable the consumer to really engage with the brand’s creativity on- and offline when the product is available to the customer in-store.” “This focused, direct-to-consumer approach has worked well for the Brand with the launches of their Build a Bag collection in May this year and their new fragrance category, Anya Smells, in November.”

—William S. Gooch

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