Editors’ Pick: Katy Perry’s INDI Fragrance

Katy Perry is everywhere!! And that’s a good thing!! In addition to Katy’s music market saturation with a slew of hit singles and being the current host of “The Voice,” Katy has become a fashion icon. Katy Perry has the Katy Perry Collection with Covergirl. And there is also Katy Perry’s shoe collection.

For most celebrities, that would be more than enough market saturation; but not for Katy. You can now add to Katy Perry’s brand explosion her new fragrance from Coty Fragrances, INDI.

This is a brave move on the part of Coty Fragrances and Katy Perry. Celebrity fragrances traditionally have the shortest shelf life of all commercial fragrances. And though this fragrance statistic still holds true, depending on the celeb, the shelf life may be truncated, but there can be a lot of ka-ching in the short term. Katy and Coty Fragrance are betting on this!!

INDI is a one-of-a-kind seductive musk fragrance that elevates the senses. The fragrance is artfully crafted with 11 different musks that blend beautifully with open notes of oriental plum and Italian bergamot. The combination of fresh muguet and white cedar wood mingle with the velvety warmth of amber and vanilla in the background. Katy Perry’s INDI fragrance is as unique as the consumers that will wear the fragrance.

“The amber and musk combination in Katy Perry’s INDI gives off instant gratification of softness and comfort that I think a lot of people car relate to. I think that’s way it’s a fragrance that can be perfect for anyone. There is a softness to it that is so pleasant when you when you wear it, it makes you feel warm and cozy, perfect for the holiday season,” Caroline Sabas Givaudon, creator of Katy Peri’s INDI.

In this upcoming 2017 season of giving, remember, fragrances can conjure up memories of home, warmth, and familiarity; all great holiday emotions that are trending for 2017. Firmenich perfumer, Frank Voelkl, agrees, “each scent you experience becomes mixed with emotions. When you experience that same scent, it not only sparks a memory, but emotions as well. Our memories feel so much stronger in that moment because we almost get to relive them—feeling the same joy, or excitement, or comfort as the very first time.”

                                       Images courtesy of DNA Public Relations

Let INDI with fragrance notes that evoke emotions of comfort and softness be your choice for the holidays! Katy Perry’s INDI is available exclusively on walgreens.com and retail for $24.99–$45.00.—Staff

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