Gracy Accad Bridal Fall 2018

It takes a lot of courage to launch a new brand in a depressed retail market. And what’s even more difficult is to debut a collection that stands out from what is already in the market.

Gracy Accad has done all that with her debut fall 2018 bridal collection. “My main inspiration for this collection was Grace Kelly. Not her style alone, but the embodiment of her rare beauty, and the ‘fairytale magic’ that surrounded her,” explained Gracy Accad. “In our fast-paced world, I wanted to find a place for that old Hollywood glamour we rarely see anymore; regality, femininity, and chicness, all coming together to give us a little modern romance.”True to her words, this debut bridal collection was about more than iconic Grace Kelly beauty. This collection was a dissertation on youthful charm, effervescence and nascent insouciance, all seen through the lens of nuptial beauty.

Understanding that young brides want something beyond just a beautiful gown on that very special day, Gracy Accad has incorporated looks and silhouettes one would normally see in a ready-to-wear collection. From her white bridal moto jacket with full skirt to casual, open neck white shirt with floral skirt and ruffled top with statement sleeves paired with shorts, all these looks are designed to appeal to a younger consumer. And the order of her show also reflected her different approach to bridal. “ I want to do something different, something that hadn’t been seen before. We wanted to start with something that is trendy, and something blue,” detailed Accad. “We understood that are show would be early in the morning and that this was our debut collection and we wanted to stand apart.”

Gracy Accad took a huge risk by leading off her fall 2018 bridal collection with garments a bride would were to her bridal dinner reception, a day or two before the bridal ceremony. “The modern bride is not traditional anymore, so I started off my collection with non-traditional garments. If a bride wanted to get married at City Hall some of the first pieces in my collection would be ideal for that,” explained Accad. “ We also wanted to add a little pop of color to the collection, so you have some pastel blues and pinks starting off the collection.”

                                                  Images courtesy of Atelier PR

Standout looks in the collection include ivory silk and wool coat high low with flounced edge and shorts, cream silk organza blouse with dropped balloon sleeves and full floral skirt, andivory silk and wool coat high low with flounced edge and shorts, cream silk organza blouse with dropped balloon sleeves and full floral skirt, and beaded lace .—William S. Gooch





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