Justin Alexander Bridal Fall 2018

Justin Alexander’s design team brings expertise and creativity to the brand’s fall 2018 collection, making the collection a great fit for any bride. While there was a particular dreaminess to the 2018 collection, there was also a remarkable simplicity to the clean and elegant silhouettes.

Last season, the brand injected some glam and flash; however, this season it was all about the classic silhouettes. That isn’t to say that this classic approach produced a mundane collection. “My inspiration for fall 2018 was drama by silhouette, simplicity and embellishment,” said Justin Warshaw, president of Justin Alexander. In that regard, they showed voluminous silhouettes, linear beadwork, 3-D floral embellishments, and floral lacework to compliment the collection’s modern, architectural projection.For the fall 2018 bridal season, Justin Alexander decided to give brides something new. The brand experimented with a new fabric called double crepe, which is very structural and stretchy, designed to beautifully layer on a wedding dress.  

In an era of athleisure and sportswear, in a surprising turn of events, classicism or preppy style is making a comeback. Like all things in fashion, the cycle was bound to come about again, and it is making its way through the bridal industry. Those types of young ladies who attended the Dwight School on the Upper West Side a decade ago are now mature young women, and have further cultivated their preppy tastes.           

Those same young ladies are also in their prime to marry the men of their dreams, and Justin Alexander is here to help make that dream come true. “Simplicity and sophistication with a modern edge is in high demand right now,” Warshaw said. “We’ve gone for a subtler look with embellishments this season. Customers don’t want that over-the-top look.”      

                                                       Images courtesy of Atelier PR

Where the nude aesthetic, tattooed sleeves, and illusion bodices were popular among the bridal sector for several seasons, today’s bride wants to look different. In Warshaw’s words, the quintessential Justin Alexander customer is “sophisticated, refined and glamorous.” Their customers might not be dreaming of the Princess Diana look, but they want sophisticated chicness, nonetheless.—Kristopher Fraser


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