Parke & Ronen Men’s Spring 2018

Parke_Ronen_Spring_2018Twenty years is a landmark accomplishment in any pursuit. Whether it is a 20-year wedding anniversary or a 20-year relationship or the even more occasion these days, 20 years on the same job, 20 years on the same track is worth noting.

Nowadays, in the fashion industry, for a fashion brand to last twenty is a miracle in itself. And in that respect, Parke & Ronen’s 20-year anniversary is a cause for celebration.

Parke_Ronen_Spring_20181Inspired by John Denver’s 70s hit “Rocky Mountain High,” the Parke & Ronen design team of Parke Lutter and Ronen Jehezkel took a retrospective look back at their collections over the past 20 years. And interestingly, the brand has evolved from mostly a swimwear brand at its inception to include head-to-toe looks.

Collages1361This collection had a definite early 70s, freespirit, commune, hippy reference, evidenced in some of the relaxed camo and cannabis prints, as well as the lambskin vests and jackets. Perhaps, Lutter and Jehezkel are vibbing off the new passed legal marijuana laws in several states. And though the high in the collection was not exactly a “Rocky Mountain High,” it was a current inebriation reference that will appeal to young male consumers.

Collages1363Throughout the brand’s 20 years, Lutter and Jehezkel have stuck to their brand aesthetic—casual American sportswear with a penchant toward youthful athleticism—an aesthetic, if done right, that never goes out of style. And though this 20-year respective was slightly nostalgic, Lutter and Jehezkel did introduce some new looks and continued to expand their brand aesthetic.

Collages1364As always with Parke & Ronen there were lots of swimwear looks in the collection; however, the 50-garment collection did include some interesting camo look as well as some great spring jackets. Also, Parke & Ronene strayed away slightly from the form-fitting athletic looks the brand has become known for. And this redirection is a much need brand evolution.

Images courtesy of Parke & Ronen

Images courtesy of Parke & Ronen

Standout looks in this spring 2018 outing include the brand’s sage camo stretch poplin jacket with pistachio daisy print stretch mesh tank and sage camo skinny cargo short, beige cannabis print stretch cotton twill jean jacket with beige cannabis print stretch cotton twill holler short, grass green Zed knit cotton crewneck with beige stretch cotton skinny cargo short, sky blue double-faced linen storm jacket, red multi-stripe knit cotton mock neck tee with mustard stretch cotton twill trouser, bleach denim button-down shirt with orange/green plaid cotton flannel pleated short, and tan lambskin suede jean jacket.

—William S. Gooch

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