DIM MAK Collection Men’s Spring 2018

Dim_Mak_Spring_2018At one time, New York City was the American hub of men’s fashion. As one of the major international fashion markets, New York City produced Calvin Klein, Tommy Hilfiger, Perry Ellis, Billy Reid, Todd Snyder, and John Bartlett, all great American sportswear designers in their own right.

Those days may have past. Los Angeles is fast becoming the hub of American menswear design. Though this still second city of American menswear fashion is not producing sportswear, LA is quickly coming to the fore when it comes to athletic or athleisure wear, as some call it. This growing menswear genre includes skater culture, rock n’ roll points of view, and leisure/Baja-inspired clothes.

Dim_Mak_Spring_20181If you examine the list of designers showing during New York Fashion Week: Men’s spring 2018—Bristol, C2H4 Los Angeles, N-P-Elliot, and several others—a good percentage of the collections are coming out of Los Angeles. Add DIM MAK to the list of LA–based menswear brands.

The brainchild of Grammy-nominated Steve Aoki the DIM MAK Collection launched n 2014. The street wear brand was inspired by skater culture and indie rock sounds. DIM MaAK epitomizes the sound and the mood of Aoki’s music and is worn by those hipsters that are risk-takers.

For its spring 2018 collection, “Paradise Found,” Aoki sought reprieve from all the global turmoil of environmental genocide, income inequality, war, racism and sexism. Aoki found his reprieve, so to speak, in the unity and the commonality that can be found in all people. And this is evidenced in collection that places some focus in garments that can be worn by both genders. In some respect, this is a genderless society.

Images courtesy of Williamson PR

Images courtesy of Williamson PR

Understanding that society is moving beyond gender, Aoki has tapped into a restrained volume aesthetic and very neutral tones that can fit well on anybody. Perhaps, the most interesting element in this collection are the paint-splashed, Pollock-like pants. This aesthetic also popped up in some of tee shirts and jackets.

Though this collection definitely projects toward skateboard culture, there are some good staples that can fit easily in a lot of male consumers’ wardrobe. Projecting into the future, perhaps, Aoki can distinguish his brand from other similar brands by adding more color and some interesting twists.

—William S. Gooch

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