General Idea Men’s Spring 2018

General_Idea_Spring_2018General Idea’s spring 2018 collection was one of the best collections during New York Fashion Week Men’s (NYFWM). However, that is not saying a lot in a very lackluster menswear season.

Sadly, most of the more mainstream menswear brands, Tommy Hilfiger, John Varvatos, Nautica, and Michael Bastian have exited NYFWM. Even some lesser known, but popular brands—Tim Coppens, Siki Im, Loris Diran, and Timo Weiland—are also no longer showing during NYFWM. That leaves only a handful of brands that have any real market viability in the troubled menswear market. General Idea is one of those brands; and they did deliver, well, kind of.

Collages1339General Idea’s creative director Bumsuk Choi incorporated a lot trends in this spring collection—oversized pants, dangling belts, a 90s hip hop aesthetic, and bold color. There was even a variation of a man skirt—a trend that popped in General Idea’s collection about three years ago, but never gained enough traction in the menswear market. There was also a man’s jumpsuit—another trend from as season or two ago that never got a lot of traction. All these trend were incorporated very well into the collection; perhaps, better than any other collection this season.

This was collection for the young, hip international traveler. This international traveler is perhaps more interested in where he is traveling than how he looks. Many fashion pundits and predictors contend that this is the motivation of millenials. And Bumsuk Choi has reflected that is his collection by paring down his down aesthetic to the bare minimum.

Collages1340That said there were some good combinations in the collection. Choi’s tan beret with paisley shirt and khaki pants was a very good combination, as well as oversized burnt orange shirt with navy vest and pants accessorized with updated love beads.

Still, missing from this spring 2018 collection was so many of the things menswear editors have come to love about General Idea. Known for its great outerwear, Bumsuk Choi this season stayed pretty minimal with the coats and jackets, sticking mainly to simple trenches, a denim jacket, and a hoodie jacket.

Collages1341What did work in this collection was Choi use of bold color. And including purple and purple paisley was a brilliant idea. The bold color used in this collection offset the otherwise pedestrian look of many of the garments.


Images courtesy of Williamson PR

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