Fashion News Alert: Kim Kardashian Launches Beauty Brand, Pedro Almovador’s New Gig, Condé Nast Shutters Style.com, and Neiman Marcus Stays Intact

Image courtesy of celebmafia.com

Image courtesy of celebmafia.com

Kim Kardashian, following in the footprints of her famous sisters, Kylie and Kendall Jenner, will launch her own line of cosmetics. With Kim Kardashian having over 100 million followers on social media, KKW Beauty will have no trouble finding customer.

Although there is very little known about KKW Beauty, it has been revealed on Instagram that the beauty brand will launch primarily online via www. kkwbeauty.com. KKW Beauty already has an Instagram account with 51, 000 followers.

Image courtesy of theimpression.com

Image courtesy of theimpression.com

Prada and Pedro

Big fashion houses often look to film actors and sports celebrities as the faces of their campaigns. That said; rarely does the fashion industry look to people behind the camera to front a campaign.

Prada is changing all of that. Since the fashion house’s inception, Prada has always had a deep relationship with cinema and famous directors. For its current campaign Prada has tapped iconic Spanish film auteur Pedro Almovador as the new face of its 2017 fall campaign in a short film directed by Willy Vanderperre. Though Almovador is not thought of as being associated with the fashion industry, he has appeared in a few fashion campaigns, most noticeably a Missoni ad alongside Blanca Suarez and Rossy de Palma.

The Prada fall 2017 campaign will mirror the cinematic style of many of Almovador films with Almovador appearing in a 30-second short surrounding by posters and photographs.

Image courtesy of pinterest.com

Image courtesy of pinterest.com

Style.com is no more

Its official; style.com bites the dust. Condé Nast has decided to shutter the popular fashion website as Condé Nast has brokered a deal with Farfetch.com to commercialize its content. Anyone who tries to access style.com, as of this post, will be redirected to Farfetch.com.

The reasons for this new direction is to “to connect Condé Nast’s global editorial portfolio with Farfetch’s e-commerce, technology and logistics platform [to] create a seamless luxury shopping journey from world authority fashion inspiration to purchase gratification, commercializing Condé Nast’s online and social media content by linking it to the world’s leading brands and boutiques, in real time,” according to a recent article on fashionnetwork.com. Farfetch.com is a luxury e-tailer and many of the brands sold on Farfetch.com’s website are brands that advertise heavily in many of Conde Nast’s fashion magazines.

Style.com was one of Condé Nast’s most popular websites and has cost Condé Nast about $100 million since its inception. There is no word if style.com’s staff will be transferred over to Farfetch.com’s team or be placed in other jobs at Condé Nast.

Image courtesy of usatoday.com

Image courtesy of usatoday.com

Not for sale

For a couple of years, there have been rumors of Neiman Marcus being sold to another retail conglomerate. Those rumors have been silenced as the upscale retailer confirmed on Tuesday that is has ended talks on a partial or full-scale sale to other retailers. This new development comes days after the Wall Street Journal reported that Neiman Marcus was in talks with Hudson Bay Co. and Saks Fifth Avenue regarding a potential retail combination.

“While looking ahead, we know challenges remain, but we are encouraged by the strategies we have in place to improve our operational efficiencies and performance,” Chief Executive Karen Katz said on a post-earnings call, as reported in fashionnetwork.com. Neiman Marcus is struggling to get rid of overwhelming debt that stems from its $6 billion leveraged buyout in 2013, when its current owners, Ares Management LP and Canadian public pension fund CPPIB, acquired it from other private equity firms.

This past Tuesday, Neiman Marcus posted a fourth straight quarterly loss. And Neiman Marcus posted a nearly 5 percent dip in same-store sales for the third quarter ending April 29.

—William S. Gooch

 

 

 

 

Speak Your Mind

*

Copyright © 2012-2014 | Fashion Reverie Publications, LLC - All Rights Reserved