Fashion News Alert: Kanye West’s Potential New Gig, Bebe Completes Reorganization, Edward Enninful’’s Debut Video and Jack O’Neill Transitions

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Kanye West is back on the front pages of fashion news. But, for the reason many fashion pundits might think.

This recent West fashion story is not about West ranting against the fashion industry or jewels being stolen or pilfered. To expand his fashion empire—if you want to call it that—West is seeking to sign school uniforms for the Calabasas High School.  West hopes to partner with the Calabasas High School’s athletic department to bring his brand Yeezy the school. The school has already collaborated with Yeezy’s parent company, Adidas.

According to TMZ, West is aiming to remake the school’s athletic uniforms, as well as a new color theme and mascot. Calabasas is the long-time family home of the Kardashians. And in March of this year, West launched his Calabasas collection for Adidas.

Image courtesy of Getty Images

Image courtesy of Getty Images

Bye, bye Bebe?

Has Bebe gone bye bye for good? Apparently so!!

Bebe Stores, Inc completed its reorganization that included a $65 million dollar agreement with its retail landlords to terminate all of its store leases. Bebe is liquidating its design and distribution centers with its Benicia, CA distribution center selling for $22 million.

The company expects no brick and mortar operations in the future and if the brand continues it will be solely online.

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Enninful expands

Future British Vogue editor-in-chief Edward Enninful continues to rack up credits to his already prolific resume. Enninful has directed a Gap campaign entitled, “Bridging the Gap.” The  “Bridging the Gap” video includes a long list of sports figures, models, actors, activists and musicians moving and dancing to 70s disco track “Sunny.”

“Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave,” Enninful explains in a Refinery 29 post. “This project is about authenticity and people living their truths.”

Enninful handpicked the entire cast of the video with cast members wearing Gap tee shirts and denim.

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Sayonara Jack

Jack O’Neill, the founder of the global surf company, O’Neill died this weekend in Santa Cruz, California. The modern neoprene wetsuit is credited to Jack O’Neill.

After serving in the Navy during World War II, O’Neill and his wife moved from Portland to San Francisco and began prototyping what is now known as the modern neoprene wetsuit that would keep him warm in the freezing Northern California water. Later, O’Neill moved from San Francisco to Santa Cruz to immerse himself into the then emerging surf culture. O’Neill expanded his brand to include surfboards, and by 1980 the brand had expanded into Japan, Australia, and Europe.

O’Neill is now a subsidiary of La Jolla Group which also owns Hang Ten and FMF. Jack O’Neill was 94.

—William S. Gooch

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