G-Shock is Still Awesome and Shockingly Strong after 30 Years

We all remember that classic line uttered by Dorothy Gale in the Wizard of Oz, “People come and go so quickly here;” and in today’s retail market nothing is more true to fact. Fashion brands that seem to have gathered some traction in the market might survive a couple of seasons, while others never seem to get a solid foothold.

After 30 years G-Shock is proving that market viability, a great product and keeping a pulse of what customers want equals staying power. As the go-to, durable sports watch for the very active consumer, G-Shock continues to provide durability, innovation and fashion-forward sensibility.

G-Shock athlete Nigel Sylvester concurs, “I am a BMX rider, so just being tough, durable and consistent is something you have to have as a BMX rider and it is something that G-Shock prides itself on.  For me, the marriage makes so much sense. G-Shock moves when I move. G-Shock has so many features on the watch that I use on a daily basis. Take the world time piece, I can jump on a plane, push a few buttons, and have the correct time wherever I am.  It has an amazing stop watch … The watch is a tool I use every day.” Snowboarding pro Kazuhiro Kokubo also sings G-Shock’s praises, “I love the look of the watch, its toughness and it fits whatever I am doing in my extreme sport of snowboarding or other outdoor activities.”

Images courtesy of Ernest Green

In celebration of its 30th Anniversary, G-Shock has a variety of new products in the works that will be released in late 2012 and early 2013. One of the most innovative of all the new releases is the Blue Tooth G-Shock watch that syncs up with Bluetooth on your cellular. This new phone sends out a tone signal when you are too far away from you cellular and details how far away you are from your phone. This amazing item is now available in Australia and will be available in the US in 2013.

Let the Shock and Awe continue!!

—William S. Gooch


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