When does a fashion campaign go to far? Apparently, when the models are too thin and in degrading, sexualized poses. Well, that is what France’s leading advertising regulation agency, ARPP, thought of Saint Laurent’s recent ad campaign featuring an extremely thin model in stiletto roller skates bending over a stool and another thin model in fishnet stocking with her legs open while in a reclining position.
Stephane Martin, the head of ARPP wrote to Saint Laurent, asking the iconic French fashion house to “stop the use of these images, to withdraw them or to change them,” as told to the Associated Foreign Press. The new creative director of Saint Laurent, Anthony Vacarello, created the latest controversial campaign. Saint Laurent has declined to comment.
Over the weekend, it was announced that Conde Nast will eliminate100 business positions. This is a 4% cut of the 3,000 Conde Nast jobs. Ad sales and marketing teams begin to hear from human resources on Friday, March 3 that their jobs had been eliminated.
In January, Conde Nast chief business officer and revenue president John Norton laid out his plan for the publication giant. One of the restructuring strategies included publishers being recast as chief business officers. This title transition allows publishers to consolidate duplicate jobs. The official title transition will take place on April 3.
Jourdan Dunn expands
Jourdan Dunn is looking beyond the pages of fashion magazines and the catwalk to expand her brand. The British supermodel is collaborating with Misguided to launch a 96-piece athleisure collection. The new line, “Londunn,” expressed Dunn’s street style.
“I wanted to this to be an athlesiure line that is practical but at the same time make women and girls feel confident in an effortlessly cool way,” explained Dunn. “I wanted it to be accessible for all women and girls. We all love to wear sportswear now—this reflects how busy our lives are, but we still want to look cool and chic. There are demands on how we live and I wanted my collection to reflect how modern women live day to day.”
“Not only is Jourdan a positive role model to our customer she has also been a pleasure to work with. The whole process has gone so seamlessly and our views on what we wanted to create; product and campaign wise have been perfectly aligned,” commented Missguided CEO Nitin Passi in a fashionnetwork.com article.
Londunn + Misguided will be available in stores and online on March 11.
Fashion retail bust
In case you haven’t noticed, several major retail chains are shuttering stores. From Sears to Macy’s to JC Penny’s, the American fashion retail market seems to be on a perilous path. Recently, Target, one of the nation’s largest discount chains, is seeing lower sales already in 2017.
The question that should be pondered is not why the fashion retail market is in decline, there is no doubt about that, but whether the fashion retail bubble has burst? Interestingly, the Wall Street Journal has a relevant perspective on this phenomenon.
“The U.S. market is oversaturated with retail space and far too much of that space is occupied by stores selling apparel,” explained Urban Outfitters chief executive officer Richard Hayne to the Wall Street Journal. “Our industry, not unlike the housing industry, saw too much square footage capacity added in the Nineties and early 2000s.Thousands of doors opened … and created a bubble and like housing, that bubble has now burst,” says Hayne. “We are seeing the results, doors shuttering and rents retreating. This trend will continue for the foreseeable future and may even accelerate.”
SJP expands clothing empire
Sarah Jessica Parker is expanded her namesake brand. Parker is launching a made-in-America handbag line to be sold exclusively at Bloomingdale’s and Amazon Fashion. While the leather is sourced in Italy, the handbags are made entirely in the US.
This handbag line, entitled “Seven Essentials,” refers to the seven different types of bags Parker believes a woman needs. Bags range from small evening clutches to everyday clutches to carry-all tote bags. Prices range from $395 to $695.
—William S. Gooch