General Idea is back!! After a few seasons of rather lackluster collections, General Idea for fall 2017 has found its oeuvre. Always recognized as a brand that really has its fingers on the pulse of how stylish men want to dress, particularly when it came to outerwear, it appeared that for a few collections General Idea had lost its way.
For fall 2017 General Idea went back to some basics that defined the brand since its inception. The fall 2017 collection was practically a dissertation on what has worked for General Idea over the past decade; updated street wear looks, oversized coats, innovative embellishments, and layering of different fabrications.
Creative Director Bumsuk Choi went back to the brand’s penchant for street wear for this collection. Over the past two decades it seems that some Asian designers—Kye, 87MM, D.GNAK by KANG.D, and Concept Korea collectives—have developed an innate ability to reinterpret American street wear fashion, inject some Asia influences, causing industry professionals to experience street wear in new and interesting ways.
With this fall 2017 outing General Idea adopted the ‘less is more’ concept, and while some looks did have much of an impact on the runway, there were a wide array of outerwear looks that would appeal to American consumers, both male and female. In fact, several of the more gender non-specific looks in the collection helped the brand to expand its audience to include more female consumers. This is a very smart move in in a retail market that is in sharp decline.
Bumsuk Choi did make his more simple looks have more punch by adding big zippers and grommets and other innovative hardware. However, the genius of this collection was in the fabric choices and layering.
Fabric choices that stood out the most was the boxy furry fleece and faux calf hair. And the color standout of this fall 2017 collection was Choi’s choice of the deep forest green.
Standout looks include the grey wool oversized coat with wool knit turtleneck, navy cotton shirt with zipper detail with grey wool pants with eyelet belt detail, burgundy faux hair coat with eyelet detail, green wool biker jacket, and black wool coat with eyelet tape detail.
—William S. Gooch