Erin Fetherston’s fall 2017 collection references the bohemian world traveler. Fetherston’s woman sips tea in Marrakech, dances Flamenco is Seville, lives her fantasies in Paris, but at her core she is an American young woman who probably live in Laurel Canyon, California.
Fetherston has evolved her woman from an ethereal creature who has a penchant for wispy, diaphanous fabrics to a bohemian traveler with a predilection for comfortable, travel-friendly clothes. Though the garments are not fitted clothes that show off the feminine physique with a nod toward sheer fabrics, she is more grown up and ventures outside of her usual world.
For fall 2017, Fetherston’s woman is a romantic creature whose clothing choices lean toward billowy sleeves and Indian-inspired prints. Like many designers this season Fetherston incorporates metallic fibers and velvet into her fall 2017 collection. And Fetherston carries over the continuing trends of fringe and lower heels from her spring 2017 collection.
Fetherston in this collection solidifies the notion that her consumer is a woman of the world and is comfortable with world population though her heart is rooted in her homeland. Interestingly, Fetherston contributed to the political mood of the fall 2017 collections by putting Planned Parenthood pins in the gift bags. This motivation demonstrates that the Fetherston woman, though a world traveler, is connected to political movements in her own country.
Standout looks include the brand’s burgundy velvet blazer with flounced chiffon gown, rose paisley silk jacquard tiered poet dress, rose fringed cape and skirt, and chestnut paisley silk jacquard poet sleeve gown.
—William S. Gooch